Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Cuba’s First English-Language Bookstore Opens

Cuba Libro, Cuba's first (tiny) English-language bookstore opens — one more sign of an easing of restrictions on the island. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-14 00:00:00 UTC ]
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Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high school #modern literature


Opening the Floodgates for Translations

American publishers are faced with numerous challenges when it comes to publishing translations. Editor Ben Rosenthal offers several creative financial models as possible solutions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #numerous challenges #american publishers #publishing translations


Intel's first 'open-source PC' on sale for $199

Intel has shipped its first “open-source PC,” a bare-bones computer aimed at software developers building x86 applications and hobbyists looking to construct their own computer. The PC, called the MinnowBoard (shown above), is basically a motherboard with no casing around it. It was... Continue reading at PC World

[ PC World | 2013-07-31 00:00:00 UTC ]
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London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest results


The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #data sources


Foyles to open Waterloo station branch

Foyles is to open a seventh branch in London’s Waterloo Rail Station in the first week of... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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Book Country: Now Opening New Territory

Porter Anderson interviews Book Country's Molly Barton and Brandi Larsen as the Penguin Random House site relaunches with new features for author-members. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
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BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Donnelley Expands Role with Wiley

R. R. Donnelley has expanded its relationship with John Wiley & Sons, taking on warehousing, distribution and fulfillment services for Wiley's North American professional development and research products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-17 00:00:00 UTC ]
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Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Wimpy Kid overall winner at BMS marketing awards

Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketing


In Japan, Ebook Market Gets a Push, But is it Enough?

At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market


Press Release: CEO Markus Dohle Announces Penguin Random House Global Leadership Team

Following the completion of the merger between Penguin and Random House, CEO Markus Dohle announces the global senior executive team for the new Penguin Random House, which now controls around 25% of the trade book market in the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Russia’s Ebook Market Doubles in 2012, But Still Plagued by Piracy

The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Will Indigo Books and Music expand outside Canada?

During the annual meeting of the bookstore company, CEO Heather Reisman said 'the new Indigo will be a global company.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual meeting #indigo books


Kindle Worlds opens for business

Amazon's Kindle Worlds platform has opened in the US, with its guidelines advising that it is... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Japan’s Ebook Market Valued at $740 million for 2012

Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook market #preliminary results