Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#open road
The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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The Bexar County Digital Library doesn't have printed books – instead it lets patrons check out ebooks and audiobooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-17 00:00:00 UTC ]
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#printed books
An Ofcom study into consumers' digital consumption has found that Amazon has a dominant 79%... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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#ebook market
#digital consumption
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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#media businesses
The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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#online publishers
The Business, Innovation and Skills select committee has criticised the government's... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Blackwell’s is setting up a new digital development office with nine new members of staff.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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#ryan gosling
The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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#exhibition center
Harry Potter ebooks have been released in a new range of languages through the Pottermore store... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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#pottermore store
Literary fans know William T. Vollmann as a National Book Award-winning author; the FBI knew him as Unabomber suspect S-2047.Literary fans know William T. Vollmann as a National Book Award-winning author; the FBI knew him as Unabomber suspect S-2047. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-22 00:00:00 UTC ]
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Blackwell’s is set to open its third new bookshop this year. The retailer will open the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Cuba Libro, Cuba's first (tiny) English-language bookstore opens — one more sign of an easing of restrictions on the island. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-14 00:00:00 UTC ]
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This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
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#modern literature
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American publishers are faced with numerous challenges when it comes to publishing translations. Editor Ben Rosenthal offers several creative financial models as possible solutions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-01 00:00:00 UTC ]
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#numerous challenges
Intel has shipped its first “open-source PC,” a bare-bones computer aimed at software developers building x86 applications and hobbyists looking to construct their own computer. The PC, called the MinnowBoard (shown above), is basically a motherboard with no casing around it. It was... Continue reading at PC World
[ PC World | 2013-07-31 00:00:00 UTC ]
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This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#data sources
#marketing campaign