Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with:
#separate feeds
#rude awakening
#average person
#high school
Yale University Press will publish the first biography of British artist John Craxton (1922–2009) in spring 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 02:19:52 UTC ]
More news stories like this |
Hurst Publishers has snapped up Defying the Dragon: Hong Kong and the World's Largest Dictatorship by veteran journalist Stephen Vines. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 17:10:13 UTC ]
More news stories like this | News stories tagged with:
#hurst publishers
#hong kong
Stephanie Winston Wolkoff was part of the Trumps’ inner circle — until she wasn’t. Her memoir is a cautionary tale. Continue reading at The New York Times
[ The New York Times | 2020-08-28 21:34:51 UTC ]
More news stories like this | News stories tagged with:
#cautionary tale
#memoir
Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#biggest brands
#digital media
In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#digital media
Jessica Kingsley Publishing is to release the first guidelines for producing dyslexia-friendly texts and workplaces in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 08:07:55 UTC ]
More news stories like this |
Driven by strong sales from a host of new titles, unit sales of print books jumped 24.8% in the week ended Aug. 8, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#big gain
#strong sales
HarperCollins Children’s Books has revealed details of Future Friend, the “out of this world” new book from David Baddiel, with illustrations by Steven Lenton. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 16:15:53 UTC ]
More news stories like this | News stories tagged with:
#harpercollins children
#david baddiel
#steven lenton
#harpercollins
Doubleday has acquired Jamie O'Connell's "stunning" debut Diving for Pearls, featuring intertwining stories "combining dark wit and devastating emotional truth". Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 01:11:51 UTC ]
More news stories like this |
Jennifer Hofmann’s debut novel follows a Stasi agent trying to make sense of his past. Continue reading at The Washington Post
[ The Washington Post | 2020-08-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#twilight zone
#make sense
#debut novel
"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading at AdWeek
[ AdWeek | 2020-08-03 04:00:52 UTC ]
More news stories like this | News stories tagged with:
#middle east
#north africa
#digital media
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with:
#digital media
Granta is to publish The Lobster's Shell by Danish writer Caroline Albertine Minor, her first work to have an English-language translation. Continue reading at The Bookseller
[ The Bookseller | 2020-07-23 21:27:50 UTC ]
More news stories like this | News stories tagged with:
#english-language translation
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with:
#digital media
Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with:
#open marketplace
#news publisher
Yale University Press will publish the English translation of Bernard-Henri Lévy’s The Virus in the Age of Madness. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 02:19:04 UTC ]
More news stories like this | News stories tagged with:
#english translation
J. Courtney Sullivan focuses on the culture of privilege that works so effectively to maintain class distinctions while erasing any acknowledgment of them. Continue reading at The Washington Post
[ The Washington Post | 2020-06-30 09:19:54 UTC ]
More news stories like this |
Victoria Oundjian, commissioning editor at Orion Fiction, has acquired UK and Commonwealth rights to a romantic debut, Uncoupling by Lorraine Brown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 13:28:09 UTC ]
More news stories like this | News stories tagged with:
#orion snaps
#orion fiction
#acquired uk
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with:
#company released
#running ads
#digital content
Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
More news stories like this |