Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with: #separate feeds #rude awakening #average person #high school

Other Publishing stories related to: 'Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone''


Who should star in the upcoming BBC adaptation of Conversations With Friends?

Sally Rooney’s takeover of the world continues apace today with the announcement that the Irish literary phenom’s debut novel Conversations With Friends will be adapted into a twelve-part series for the BBC. Like the upcoming BBC/Hulu adaptation of Rooney’s 2019 juggernaut Normal People, which... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-25 18:39:10 UTC ]
More news stories like this | News stories tagged with: #sally rooney #debut novel


BBC Three adapting Sally Rooney's Conversations with Friends

BBC Three is adapting Sally Rooney’s 2017 debut novel, Conversations with Friends, into twelve half an hour episodes directed by Oscar-nominated Irish film director Lenny Abrahamson. Continue reading at The Bookseller

[ The Bookseller | 2020-02-24 15:37:51 UTC ]
More news stories like this |


10 Eco-Friendly Gifts for the Book Lover You Love

Here's ten eco-friendly gifts for that book lover in your life from Etsy, who offset the carbon emissions created from shipping. Continue reading at Book Riot

[ Book Riot | 2020-02-18 11:35:27 UTC ]
More news stories like this | News stories tagged with: #book lover


Ditch your kids’ garish plastic plates for these eco-friendly alternatives

Meet Miniware, the eco-friendly (and sharply designed) alternative to plastic cups and dishes. My mother’s set of Corelle dishes has lasted her more than 22 years. We have a china set that’s been passed down generation by generation in my family. So why do we treat kids’ dinnerware like a... Continue reading at Fast Company

[ Fast Company | 2020-02-17 07:00:30 UTC ]
More news stories like this | News stories tagged with: #bonnier


A. E. Hotchner, Writer and Friend of the Famous, Dies at 102

His diverse body of work included novels, plays and a memoir about Ernest Hemingway. He was also a partner with his friend Paul Newman in business and charity. Continue reading at The New York Times

[ The New York Times | 2020-02-16 15:37:39 UTC ]
More news stories like this | News stories tagged with: #diverse body #ernest hemingway #memoir


A. E. Hotchner, Writer and Friend of the Famous, Dies at 102

His diverse body of work included novels, plays and a memoir about Ernest Hemingway. He was also a partner with his friend Paul Newman in business and charity. Continue reading at The New York Times

[ The New York Times | 2020-02-15 21:06:55 UTC ]
More news stories like this | News stories tagged with: #diverse body #ernest hemingway #memoir


Penguin Life snaps up Mensah’s hair guide

Penguin Life will publish Good Hair: The Essential Guide to Afro, Textured and Curly Hair by British-Ghanaian hairstylist Charlotte Mensah. Continue reading at The Bookseller

[ The Bookseller | 2020-02-14 10:22:36 UTC ]
More news stories like this | News stories tagged with: #penguin life #essential guide #curly hair


CNN is kicking off a podcast push with a Jeffrey Epstein series

The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. The post CNN is kicking off a podcast push with a Jeffrey Epstein series appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-22 05:01:11 UTC ]
More news stories like this | News stories tagged with: #work closely #streaming services #news publisher


Titan Books snaps up video essayist Lindsay Ellis' début novel

Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller

[ The Bookseller | 2020-01-12 17:08:56 UTC ]
More news stories like this |


Muswell Press snaps up Isabel Costello novel

Independent publisher Muswell Press will publish literary blogger and author Isabel Costello’s book about a French perfumer’s "conflicting desires and a troubled past". Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 23:01:09 UTC ]
More news stories like this | News stories tagged with: #troubled past #independent publisher


How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with: #news publisher


The Selfies Book Awards Kick Off in the U.S.

Publishers Weekly and BookBrunch, the daily online news service for the U.K., have launched the Selfies book awards for self-published authors in the United States. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #publishers weekly


Mirror Books snaps up Eliska Tanzer's debut

Mirror Books will publish "a major début by a fresh and exciting new voice in literature", inspired by a true story of a girl from a Romani ghetto. Continue reading at The Bookseller

[ The Bookseller | 2020-01-05 17:15:59 UTC ]
More news stories like this | News stories tagged with: #mirror books #true story


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
More news stories like this |


‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
More news stories like this | News stories tagged with: #advertising sales #hearst brands #corporate sales #hearst


Saraband snaps up Ian Maitland thriller

Indie publisher Saraband has signed mental health author Iain Maitland for a thriller about unsolved murders of LGBTQ+ victims. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:47:51 UTC ]
More news stories like this | News stories tagged with: #unsolved murders #indie publisher


Rebellion Publishing snaps up new Sexton Blake collection

Rebellion Publishing has snapped up a new collection of stories featuring fictional detective Sexton Blake.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 15:57:24 UTC ]
More news stories like this | News stories tagged with: #rebellion publishing


#Merky Books snaps up youth activist Jeremiah Emmanuel's memoir

#Merky Books will publish the memoir of youth activist Jeremiah Emmanuel, “a guide to overcoming the obstacles young people should not have to face”. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 13:08:54 UTC ]
More news stories like this | News stories tagged with: ##merky books #memoir