Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with: #separate feeds #rude awakening #average person #high school

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Add a kick to your online shopping with these rare books from MoMA Design Store.

Here’s some news to mix up your quarantine-driven online shopping life: the MoMA Design Store has just released a selection of rare books from its archive, and they’re now on sale at its website. The books include seminal texts like a first edition of William Eggleston’s Guide by John Szarkowski... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-20 20:00:04 UTC ]
More news stories like this | News stories tagged with: #online shopping #rare books #books include


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher


New manga subscription service launches with a quarantine-friendly 2-month free trial

Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
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Friend of booksellers James Patterson will donate $500,000 to indie bookstores.

James Patterson has a long history of helping independent bookstores. In in 2014, he donated $1 million to indie bookstores, and staring in 2015, his Holiday Bonus program has given payments between $500 and $5,000 to bookstore employees each year. Now, as bookstores struggle to keep afloat... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-03 14:23:07 UTC ]
More news stories like this | News stories tagged with: #james patterson #indie bookstores #long history #bookstore employees #donating $500 #bookstore


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


National Literacy Trust launches online zone to support home learning as schools close

The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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Piccadilly Press snaps up Hannah Peck’s debut series

Piccadilly Press, an imprint of Bonnier Books UK, has signed author-illustrator Hannah Peck to its list for her debut three-book series of children’s fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 17:30:10 UTC ]
More news stories like this | News stories tagged with: #debut series #piccadilly press #bonnier


John Murray snaps up debut Memphis in five-way auction

John Murray has snapped up an American debut, Memphis, based on Tara Stringfellow’s "extraordinary" family history, in a five-way auction for a "strong" five-figure sum. Continue reading at The Bookseller

[ The Bookseller | 2020-03-15 17:46:06 UTC ]
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Snap Inc. Adds Kelly Coffey to Its Board of Directors

City National Bank CEO Kelly Coffey will join Snap Inc.'s board of directors effective May 18. She has been CEO at City National Bank, a subsidiary of the Royal Bank of Canada, since last February. Prior to that, she served as CEO of J.P. Morgan Private Bank. Coffey joins former Hearst Magazines... Continue reading at AdWeek

[ AdWeek | 2020-03-13 14:55:46 UTC ]
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Welbeck snaps up illustrated history of feminism

Welbeck Publishing Group will release novelist Anna-Marie Crowhurst’s début non-fiction title. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 16:53:49 UTC ]
More news stories like this | News stories tagged with: #illustrated history


S&S snaps up three more books from Supertato duo

Simon & Schuster (S&S) Children’s UK has snapped up three more books from creative duo behind bestselling illustrated children’s book series Supertato. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 09:55:42 UTC ]
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Egmont snaps up new Laura Ellen Anderson series

Egmont has snapped up a new illustrated fiction series by Amelia Fang creator Laura Ellen Anderson.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 08:58:32 UTC ]
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Short Books snaps up mental health title in 24 hour pre-empt

Short Books will publish A Manifesto for Belonging: How to Find your Place in a Fractured World by child and adolescent psychiatrist Dr Holan Liang.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 07:57:40 UTC ]
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Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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Michael Joseph snaps up geriatrician's guide to old age

Michael Joseph is publishing The Book About Getting Older (For People Who Don’t Want to Talk About It) by consultant geriatrician Dr Lucy Pollock. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 14:50:48 UTC ]
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HarperCollins snaps up Lauren Ho's 'heartfelt and hilarious' debut

HarperCollins has snapped up Lauren Ho’s "hilarious, heartfelt and relatable" debut novel, Last Tang Standing. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 06:34:51 UTC ]
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Granta Books snaps up second book from Lulah Ellender

Granta Books is to publish a new book from Lulah Ellender, titled Grounding: Finding Home in a Garden.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 04:55:57 UTC ]
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Hodder snaps up debut author's reimagining of Siege of Troy

Hodder & Stoughton has snapped up debut author Claire Heywood’s “vivid and illuminating reimagining of the story of the Siege of Troy”, Daughters of Sparta. Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 00:11:49 UTC ]
More news stories like this | News stories tagged with: #debut author #hodder