Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with: #separate feeds #rude awakening #average person #high school

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To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
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Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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S&S snaps up picture book duo from Davies

Simon & Schuster Children’s Books has snapped up two new picture books from author-illustrator Benji Davies. Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 21:12:01 UTC ]
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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Harvill Secker snaps up 'heartwarming' novel about three Catholic nuns

Harvill Secker will publish Small Miracles by Anne Booth, the story of three Catholic nuns who turn to playing the lottery in the hopes of saving their run-down convent. Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 21:02:53 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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PRH's Obama UK media campaign kicks off this weekend

With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 00:35:10 UTC ]
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Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Reading Nicole Krauss’s ‘To Be a Man’ feels like talking all night with a brilliant friend

Krauss’s four previous novels proved she’s a writer’s writer; her new story collection cements her reputation. Continue reading at The Washington Post

[ The Washington Post | 2020-11-05 14:31:07 UTC ]
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HC snaps up Clarke's 'killer' thriller in two-book deal

HarperCollins has snapped-up The Hen Weekend, a “killer” new thriller by Lucy Clarke, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:45:52 UTC ]
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Cape snaps up 'exquisite' memoir from Hewitt

Jonathan Cape has snapped up an “exquisite” memoir about the challenges facing gay men today from acclaimed poet and Sunday Times Young Writer of the Year shortlistee Seán Hewitt. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 07:03:12 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Hodder & Stoughton snaps up two from Marques

Hodder & Stoughton has acquired Patricia Marques’ "wonderfully inventive" début novel The Colours of Death, as well as a second novel. Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 04:38:15 UTC ]
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Who was Max Jacob? A poet, friend of Picasso and, a new biography shows, a man who defied easy labels

Rosanna Warren’s enlightening book is rich with anecdote and cameos by early 20th-century intellectuals Continue reading at The Washington Post

[ The Washington Post | 2020-10-21 16:02:01 UTC ]
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Flooding the zone with the New York Post

It smelled like Clinton’s emails redux. Last Wednesday, the Murdoch-owned New York Post published a bizarre story, sliming Joe Biden and his son Hunter, that it said was based on files (including, yes, emails) from a laptop that a man who may or may not have been Hunter left in a Delaware... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-10-19 12:20:19 UTC ]
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