Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first... Continue reading at 'AdWeek'

[ AdWeek | 2022-06-15 13:00:00 UTC ]
News tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement'

W H Smith 'to expand to Russia'

W H Smith looks set to expand into Russia after hiring property consultant Knight Frank to hunt... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Waterstones to expand if Christmas a hit

Waterstones will look to expand is business from next year if the chain records a good Christmas... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good christmas

A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams

Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines

Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit

'Why I Left Goldman Sachs': a viral op-ed expands into a memoir

Goldman Sachs employee Greg Smith's 'Why I Left Goldman Sachs' drew strong response as an op-ed in The New York Times, but is garnering negative reviews as a memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-23 00:00:00 UTC ]
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Springer CEO Says "Free Beer" Era for Internet Ending

(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reuters - #follow suit

Waterstones to sell Paperwhite 'end of the month'

The Kindle Paperwhite is go on sale through Waterstones stores by the end of the month, the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones stores #kindle paperwhite

Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office

Time Inc., Quad/Graphics Expand Printing Partnership

Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line

Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann

Publit to expand into Europe

Publit, a Swedish-based ebook service, is to launch an English-language version of its website... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-language version

Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million

Agreement Could End Europe’s E-Book Price-Fixing Inquiry

The European Commission said it was prepared to drop its investigation after Apple and four publishers agreed to let retailers sell ebooks at a discount for two years. Continue reading at The New York Times

[ The New York Times | 2012-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #publishers agreed

Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph

How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back

Apple Wants DOJ to Wait Till End of Trial for Settlement With Three Publishers

Apple has opposed a government proposed judgment in an ebooks price-fixing lawsuit, stating that the judgement seeks to terminate and rewrite its contracts... Continue reading at PC World

[ PC World | 2012-08-16 00:00:00 UTC ]
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