Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first... Continue reading at 'AdWeek'

[ AdWeek | 2022-06-15 13:00:00 UTC ]
News tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

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End of the road for Fairfax technology titles

Fairfax Media has confirmed that it will no longer publish longstanding technology titles Computerworld, Reseller News and PC World. Continue reading at Stuff

[ Stuff | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #reseller news #pc world

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Turkish publishers demand end to police violence

The Turkish Publishers Association has called on the authorities to end the use of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #police violence

S&S to expand in Canada

Simon & Schuster is to expand its operations in Canada, establishing an editorial base... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Ingram Expands Printing Offerings

Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #low pricing #hardcover editions #antitrust lawsuit #agency model #district court #southern district #app store

Taiwanese Bookstore Chain Eslite Expands Aggressively into China

Taiwanese bookstore chain Eslite is aggressively expanding beyond its borders, with new stores in Hong Kong and several planned for mainland China, including one in a hotel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mainland china #hong kong

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

An End To The Aggregation Debate? Repost Makes It Easy To Embed Articles

A new startup called Repost aims to make it easy for online publishers to distribute their articles via embedding &mdash; the same way I can share a video from YouTube or a document from Scribd directly in a blog post. Right now, if I saw ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Open Road expands European partnerships

Open Road Media has signed publishing partnerships with five new European publishers, with plans... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers

Horrible Histories 'to end'

Terry Deary's long-running Horrible Histories children's books series is coming to an end... Continue reading at The Bookseller

[ The Bookseller | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrible histories #terry deary #books series

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Horrible Histories books to end

Horrible Histories author, Terry Deary, says his book series has "naturally come to an end" after 20 years of writing the popular children's books. Continue reading at BBC News

[ BBC News | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry deary #book series #popular children

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

NLT Young Readers Programme to expand

The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Hudson Booksellers opens online store, expands beyond overpriced sundries

Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget

[ Engadget | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #dan brown #online store