News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that Facebook exempt most newspapers, news sites and magazines from the company's new political ad policies. The letter was signed by American Society of News Editors, Digital Content Next, The Association of Magazine Media, News Media Alliance and several other organization representing journalists and media."It is from our view of highest importance that the framework, which is currently being developed by Facebook, recognizes and values high-quality journalism separately and apart from political or issue-based advocacy found across the platform," the letter says. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Election years are always good news for publishers. Not only does reader interest spike (particularly when polarizing candidates are ahead), but advertiser interest is also at its peak, as more campaign managers look for new ways to influence voters. Traffic to the top politics sites has... Continue reading at Digiday
[ Digiday | 2016-01-21 00:00:00 UTC ]
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Publisher of Decor and Art Business News adds Red Dot Art Fair and Art Santa Fe to growing exhibitions division. The post Redwood Media Group Acquires Two Art Shows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-14 00:00:00 UTC ]
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Facebook's publisher-facing ad-tech arm LiveRail is shutting down the ad server business that you might not have known it operated.Known best for being one of the top video ad exchanges when Facebook agreed to buy it in July 2014, LiveRail also offered a way to help publishers pick out which... Continue reading at Advertising Age
[ Advertising Age | 2016-01-07 00:00:00 UTC ]
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Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday
[ Digiday | 2015-12-22 00:00:00 UTC ]
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News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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BizWest Media LLC has sold The Wyoming Business Report to APG Media of the Rockies LLC. In the wake of the deal, the Wyoming Business Report became the sister publication to several community newspapers in Wyoming, including the Wyoming Tribune Eagle ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.” Looking a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Facebook's Notify is here. Think Apple News + Twitter = Facebook Notify. The news-centric stand alone app lets users receive news alerts on their lock screens from a menu of topics and publishers. Facebook says this is supplemental to its News Feed because people want multiple ways to get... Continue reading at Digiday
[ Digiday | 2015-11-12 00:00:00 UTC ]
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Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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AIM Media Indiana, LLC announced today that is has acquired the print and online newspaper publishing assets and the commercial printing assets from Home News Enterprises, LLC (“HNE”) of Columbus, Indiana, according to John ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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New media outlet The Canary is seeking to provide a counterpoint to mainstream journalism by creating a publishing platform for writers that pays its staff from the bottom up. Kerry-anne Mendoza, editor-in-chief of The Canary, is cal ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian
[ The Guardian | 2015-10-07 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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