The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid Posts in January, adopting a tactic meant to draw readers to ads by making them more or less resemble the surrounding editorial content. A bit of reader confusion over what's an ad is inherent.But the Times has repeatedly stressed the importance of clearly labeling its native ads as paid promotions. And when its Paid Posts first appeared, the labels were arguably the most stringent in all of publishing. A Paid Post from Dell, for instance, is surrounded on all sides by a thick blue border that includes a label at the top saying, "Paid For And Posted By Dell." Just underneath that message, the Dell logo appeared in a darker blue bar running the width of the post. The Dell logo appeared again nearby, next to the author's name. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
News tagged with:
#native ads
#sponsored posts
#draw readers
An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York
[ Crains New York | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#—matthew flamm
#news leaked
#share price
#print advertising
#publishing powerhouse
#public company
#television networks
On Thursday, Time Warner investors were giving the thumbs up to Wednesday's announcement that the media giant would be spinning off its troubled magazine division—pushing shares up 2% in midday trading, on top of the 6% increase that followed reports last month of a sale of Time Inc.But magazine... Continue reading at Crains New York
[ Crains New York | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine business
#significant amount
#$420 million
#operating income
#real simple
#including people
#leading titles
IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week
[ Media Week | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#ipc media
Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rubicon project
#leading publishers
Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek
[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regular users
#gaining traction
#american express
#traditional banners
#latest model
#land rover
#long tail
#sales team
Australian publisher APN has posted a profit after tax before exceptional items of A$54m (€42m) for the year ended 2012 in line with expectations. The company said that net debt has been reduced by A$180m while cost initiatives delivered sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#net debt
#exceptional items
The finalists for the 33rd L.A. Times Book Prizes were announced Thursday morning. Two authors -- Margaret Atwood and Kevin Starr -- will also receive special recognition. This post has been updated; see below for details. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-21 00:00:00 UTC ]
More news stories like this |
Arianna's right hand is out at The Huffington Post. Huffington announced today via company memo that Tim O'Brien, executive editor of the online publisher, will be leaving the site to work on the second of his five-part book deal. Per the memo, Huffington noted, "In the next few days, Tim's... Continue reading at AdWeek
[ AdWeek | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gain traction
#digital projects
#nonelection year
#pulitzer prize
The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#translated books
#major publishers
According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company
[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#real simple
#potential buyer
#media company
#publishing division
Children's publisher Chicken House and the Times are on the way to choosing the title that... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this |
The fate of the independent sales representative may be inextricably linked to that of the independent bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstore
#inextricably linked
Time Warner Inc. said Wednesday that net income grew 51% in the last three months of 2012 even as revenue was largely unchanged. Rising fees from cable and satellite companies and higher ad revenue at the TV networks offset revenue declines at its movie studio and magazine businesses.Net income... Continue reading at Crains New York
[ Crains New York | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine business
#video game
Time Inc., the publisher of magazines including Time and Sports Illustrated, has begun eliminating about 6% of its head count—nearly 500 jobs—in the biggest round of cuts at the company since 2008."With the significant and ongoing changes in our industry, we must continue to transform our... Continue reading at Crains New York
[ Crains New York | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth quarter
#financial results
#equivalent period
#year totaled
#family circle
#home journal
#meredith corp
#trouble spots
City of York Council has been given £100,000 by the cabinet office to help it form a mutual... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cabinet office
Now that Rupert Murdoch is spinning off News Corp.’s publishing properties into a separate company, media observers have identified the Los Angeles Times as a likely target for acquisition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#separate company
#rupert murdoch
From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printing press
#hard work
Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this |
Maurie Perl, the longtime chief spokeswoman at Condé Nast, is hanging it up after 21 years at the company. For 12 years, Perl built and oversaw the PR machine of the publishing company, reporting to parent Advance Publications Chairman Si Newhouse and then-Condé Nast CEO Steve Florio, who since... Continue reading at AdWeek
[ AdWeek | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great fun
#hot list
#presidential campaign
#bill clinton
#special projects
Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy books
#entice readers