The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid Posts in January, adopting a tactic meant to draw readers to ads by making them more or less resemble the surrounding editorial content. A bit of reader confusion over what's an ad is inherent.But the Times has repeatedly stressed the importance of clearly labeling its native ads as paid promotions. And when its Paid Posts first appeared, the labels were arguably the most stringent in all of publishing. A Paid Post from Dell, for instance, is surrounded on all sides by a thick blue border that includes a label at the top saying, "Paid For And Posted By Dell." Just underneath that message, the Dell logo appeared in a darker blue bar running the width of the post. The Dell logo appeared again nearby, next to the author's name. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Time Inc, the parent of IPC Media and the US publishing giant behind titles including People and Time, has appointed Digitas global chief executive Laura Lang as its new chief executive. Continue reading at Media Week
[ Media Week | 2011-12-01 00:00:00 UTC ]
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Time Warner Inc. has picked Laura Lang, chief executive of the digital-ad firm Digitas, to run its Time Inc. magazine-publishing division, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2011-11-30 00:00:00 UTC ]
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Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD
[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 15:07 Piccadilly Press has bought a time-travelling young adult romance story, which will be a lead title for autumn 2012. Managing director Brenda Gardner bought world rights to two books in the Timedance series from Bob Markel. The... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 11/11/2011 - 11:02 Agency Greene & Heaton has reported a run of deals post-Frankfurt, as well as success during the Fair, with HarperCollins snapping up a debut at auction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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At a time when many magazines are lowering prices or giving content away, New York Magazine is choosing another route. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-10 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 10/11/2011 - 11:05 Over a fifth of North Yorkshire county council's library staff are set to lose their jobs as part of plans to hand branches over to community groups to run, according to a report in the Yorkshire Post. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 02/11/2011 - 13:55 The Independent Publishers Guild has accepted the OFTs decision to clear the merger of Amazon and The Book Depository, but called on Amazon to work hard with its members to allay their concerns. Following a survey, IPG... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 21/10/2011 - 10:31 William Heinemann has bought a début novel by Times columnist Sathnam Sanghera about three generations of the same family and their Wolverhampton corner shop. Publisher Jason Arthur bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 20/10/2011 - 11:19 The Poetry Book Society has obtained three-year sponsorship for the prestigious T S Eliot Prize from private investment management firm Aurum Funds. There had been concern for the prize, which goes to new collections of... Continue reading at The Bookseller
[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:28 The director of the Frankfurt Book Fair has said start-ups will capitalise on the trade, as the organisers revealed exhibitor numbers were down 2.1% on 2010. In total, 7,384 exhibitors from 106 countries attended last week's... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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The Financial Times will close FT Tilt, a premium online financial news and analysis service for finance professionals in emerging markets, at the end of October. "We propose to close FT Tilt at the end of October," an FT spokesperson told FOLIO:. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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The NOOK Newsstand is getting another addition, Time Inc. has announced that Real Simple magazine will be exclusively sold on the digital platform for the month of November and will begin a full digital integration with the December issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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The digital transition and sputtering economy are not only bringing changes to general bookstores, but to college bookstores as well. College stores are dealing with a changed landscape of their own: more textbook choices that now include rentals and digital texts; trade book sections with sales... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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HarperCollins's announcement that it will make 5,000 backlist titles available through On Demand Books' Espresso Book Machine in Novemberwith Zondervan and HarperCollins Canada titles to be added early next yearbrings a print-on-demand tipping point a step closer, but with more hurdles to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Publication Date: Mon, 26/09/2011 - 11:59 Broadcaster and author Melvyn Bragg is to join the judging panel for the Sunday Times EFG Private Bank Short Story Award for a second year in a row. Bragg will be joined by actor Ian Hart, playwright and novelist Hanif Kureishi, novelist Joanna Trollope... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
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