New Leader for Verso Advertising

Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]

Other Publishing stories related to: 'New Leader for Verso Advertising'


Global Publishing Leaders 2017: Kadokawa Shoten Publishing Co., Ltd.

Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kadokawa shoten #manga magazines


Global Publishing Leaders 2017: Informa

Informa is a professional information provider with 100 offices in 25 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Global Publishing Leaders 2017: John Wiley & Sons

Wiley was founded in 1807 and competes in three markets represented by its core divisions of Research, Professional Development, and Education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markets represented #core divisions #professional development


Global Publishing Leaders 2017: Hachette Livre

Hachette Livre is the world’s third-largest trade book publisher for the general public and educational markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #general public #educational markets


Global Publishing Leaders 2017: Kyowon Co. Ltd.

Kyowon (Korean for “No.1 or the best in Education”) was founded in 1985 and is one of the biggest publishing companies in Korea. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kyowon korean


Global Publishing Leaders 2017: Cambridge University Press

Cambridge University Press is an integral part of the University of Cambridge and shares the university's objectives to advance knowledge, education, learning, and research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #integral part #advance knowledge


Gwyneth Paltrow's Goop faces new false advertising claims

Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian

[ The Guardian | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gwyneth paltrow


Amazon rejects advertisement for Kapiti author's book for being 'too provocative'

Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff

[ Stuff | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kiwi author


Get 'The Leadership Journey -- How to Master the Four Critical Areas of Being a Great Leader' ($15 value) FREE for a limited time

The Leadership Journey will help you master the essential skill set of the truly effective leader. This eBook from Wiley brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful... Continue reading at Betanews

[ Betanews | 2017-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited time #secret sauce #key elements


Publishing industry leader Drew Schutte joins Digiday Media

Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday

[ Digiday | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive sales


Daughter of cult leader to publish memoir with Transworld

Transworld has acquired a "heart-breaking and uplifting" memoir, Caged Bird, by Katy Morgan-Davies, who was born into an abusive London cult and lived in captivity for three decades. Continue reading at The Bookseller

[ The Bookseller | 2017-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #caged bird


33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency

The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google-facebook duopoly #video platform


Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #latest additions #announced today #provide advertisers


Advertisers should follow Vodafone's lead after Facebook and Google failures | Nils Pratley

Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian

[ The Guardian | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longer rely #ads appearing #hate speech #fake news #online advertising


Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #days ago #personal information #personal data


What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings report #media app #beat facebook #ad world #wall street


Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #brand safety


Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst announced #digital roadmap #year ahead #ad buyers #seventeen magazine #video series


‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #political news #news publishers


Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waste time #procter gamble