The number of employees working at book, periodical, and music stores fell nearly 60% between 2000 and 2011. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age
[ Advertising Age | 2015-09-08 00:00:00 UTC ]
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#third-party publishers
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You all read a lot of books this summer? How do we know? Because we asked and you answered. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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#pw asks
A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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#small publishers
#ebook market
Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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#digital books
#vat rates
#ebook market
The Jaipur Literature Festival is to hold its first ever US event, with writers including Jung Chang and Simon Sebag-Montefiore, later this year. The event will run between 18th and 20th September in Boulder, Colorado, and will be called JLF@Boulder. It will feature more than 100 writers,... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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#20th september
#events held
A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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#location-based ads
#forrester research
#drive sales
Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age
[ Advertising Age | 2015-07-02 00:00:00 UTC ]
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#publishing companies
#yellow pages
#medium-sized businesses
John Wiley has announced a partnership with data repository organisation Figshare, part of Macmillan's Digital Science business, to support authors who wish to openly share their data. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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#john wiley
#support authors
Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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Blackwell’s Oxford is holding what it is calling the first ever Empathy Festival from 5th-12th June. The company’s flagship bookshop will host five events over five days on the subject of empathy in conjunction with Roman Krznaric, author of Empathy: Why it Matters and How To Get It... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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#flagship bookshop
Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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#publishers struggle
#consumer data
#consumer revenue
#audience size
#increasingly difficult
#smaller publishers
Over the past two decades, few voices have shouted louder from the rooftops about global cybersecurity and digital privacy concerns than Bruce Schneier. He’s the CTO of Resilient Systems, a board member of the Electronic Frontier Foundation (EFF) and has authored 14 books—his latest, Data and... Continue reading at Wired
[ Wired | 2015-05-27 00:00:00 UTC ]
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#board member
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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#magnifying glass
Booksellers praised the first full day of programming, which included practical sessions, a tour of Vroman's, and signings with over 50 authors, as "fabulous" and "fantastic." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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#full day
On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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#media buyers
#audience segments
#attractive proposition
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#digital ecosystem
For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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#facebook data
I read a great book the other day. It was about an alcoholic writer who slowly goes crazy inside this creepy haunted hotel in Colorado, then tries to murder his family. I'm not going to tell you the book's name. But it was turned into a decent movie starring Jack Nicholson. And I'm not going to... Continue reading at Advertising Age
[ Advertising Age | 2015-03-23 00:00:00 UTC ]
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#written books
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In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic... Continue reading at AdWeek
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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#news outlets
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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