Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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A meta-narrator has an authorial awareness of a story being told. They make their presence known, intervening when they deem necessary. In the case that they are also the protagonist (which is often) then they must be as adept as immersing themselves in the real-time story unfolding up close as... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-24 08:15:09 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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The writer’s signature style of ending—a final, thrilling note—has the touch of magic that distinguishes the form at its best. Continue reading at New Yorker
[ New Yorker | 2021-06-28 10:00:00 UTC ]
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Andersen Press is to relaunch its weekly online children's storytime sessions in partnership with Seven Stories, the National Centre for Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 10:26:35 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The Boston Book Festival has announced that a short story by Grace Talusan is the 10th annual selection for its One City One Story initiative. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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THE STARLESS SEA, Erin Morgenstern’s sophomore fantasy novel, takes effort to read, but there are countless narratively complex works of science fiction and fantasy that amply reward such effort: N. K. Jemisin’s The Fifth Season comes to mind as one recent, prominent example of the type. The... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-06-20 17:00:48 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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The Edmund Kemper, audiobook narrator story is sensational. The work of The Blind Project, though, is vital, important, and worth knowing. Continue reading at Book Riot
[ Book Riot | 2019-10-14 10:35:39 UTC ]
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In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian
[ The Guardian | 2019-08-17 22:00:54 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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In his new book, former F.C.C. Chariman Tom Wheeler deftly explores 500 years of network revolutions, and offers an invaluable take on the challenges we now face. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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First Story and the University of Cambridge are the new partners of the BBC’s short story awards, replacing BookTrust, in a three-year collaboration starting in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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