Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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The Real Story of Why Disney+ Changed Its Logo: A ‘Different Time of Night’

Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers, combining the Disney+ and Hulu libraries in one application. This came with... Continue reading at AdWeek

[ AdWeek | 2024-05-28 10:00:00 UTC ]
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The Ultimate Updated Guide to YA Short Stories

What short stories have your favorite YA writers published? This guide will help you find them. Continue reading at Book Riot

[ Book Riot | 2024-05-21 11:30:00 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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Is print dead? Not at this indie bookstore publishing L.A.'s untold stories

A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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The Most Popular Book Riot Stories of the Week

Grab your coffee, kick up your feet, and dive into our best stuff from another eventful week in the world ... Continue reading at Book Riot

[ Book Riot | 2024-05-18 15:00:00 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Alice Munro, Short Story Master and Nobel Laureate, Dies at 92

Canadian author Alice Munro, a master of the short story and the winner of the 2013 Nobel Prize for Literature, died at her home in Port Hope, Ontario, on May 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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Chris Whitaker’s Survivor Stories

The novelist traded a finance career to pursue fiction. It just may have saved his life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
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7 Short Story Collections Set in Nigeria

I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature

[ Electric Literature | 2024-04-15 11:00:00 UTC ]
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9 Short Story Collections About Women’s Bodies

Short stories can do things novels cannot because they’re short. They’re limber and can dart in and out of close-fitting places. They can be weird and daring in ways that novels cannot always sustain. Joy Williams writes in, “8 Essential Attributes of the Short Story (and one way it differs from... Continue reading at Electric Literature

[ Electric Literature | 2024-03-28 11:00:00 UTC ]
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Paul Yoon Wins 20th Annual Story Prize

'The Hive and the Honey' is the winner of this year's Story Prize, which was presented at a ceremony March 26 at the Lotos Club in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant since November 2019, and it plans... Continue reading at AdWeek

[ AdWeek | 2024-03-26 10:17:56 UTC ]
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Scholastic in $186 Million Deal with 9 Story

Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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