Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
News tagged with: #native ads #native advertising

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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media


Student chefs cook thousands of meals for Montreal's Native Friendship Centre

Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC

[ CBC | 2023-05-21 07:37:00 UTC ]
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PW Cover Reveal: 'Ways to Build Dreams: A Ryan Hart Story'

In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
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20 Must-Read Short Stories on Audio

These must-read short stories on audio will help you break out of reading slumps and give you a taste of an author's style, like Some People Have Real Problems by Brit Bennett. Continue reading at Book Riot

[ Book Riot | 2023-05-17 10:36:00 UTC ]
More news stories like this | News stories tagged with: #brit bennett #short stories


Ashleigh Gardner to Depart Wattpad Webtoon Studios

Gardner, who headed Wattpad Books and grew the Wattpad Webtoon Book Group to include six imprints, will depart from her role at the end of May. She will be succeeded by Tina McIntyre, who will take over as interim head of publishing and marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book group


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media


Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


West Baltimore native sees his parents’ interracial relationship as ‘testimony to the power of ordinary people to remake America’

CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ordinary people #memoir


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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The Best Short Stories about Art and Artists

By Dr Oliver Tearle (Loughborough University) What are the best short stories about painters, artists, and the world of art? From Gothic pioneers like Edgar Allan Poe to realist writers like Edith Wharton, masters of the short story have often touched upon the subject of art and painting, using... Continue reading at Interesting Literature

[ Interesting Literature | 2023-05-10 14:00:48 UTC ]
More news stories like this | News stories tagged with: #edith wharton #short story #short stories


A Different Look at the Anne Frank Story

'The Last Secret of the Secret Annex' explores the betrayal of Anne Frank to the Nazis and the pain still felt by the family of a woman who had helped hide the Frank family. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anne frank


This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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Jack Zipes: Still Finding Stories That Need to Be Told

Jack Zipes technically retired from his position as professor of German and comparative literature at the University of Minnesota in 2008, but he hasn't paused his prolific contributions to storytelling and radical children's literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comparative literature #jack zipes #radical children


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content


The Best Coming-of-Age Stories about Adolescence

By Dr Oliver Tearle (Loughborough University) Many notable short stories focus on the rough passage from childhood to adulthood. Of course, the transition from ‘child’ to ‘adult’ does not happen overnight, and is not the result of a single epiphany of crucial moment, but writers of short fiction... Continue reading at Interesting Literature

[ Interesting Literature | 2023-05-01 17:00:31 UTC ]
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The Best Short Stories about Marriage

Marriage is a key theme in literature, of course: a fact which need hardly surprise us when we reflect that many people spend the majority of their lives married to somebody else. Marriage also touches upon other prominent themes, including love, commitment, having children, lust, conflict, and... Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-26 14:00:21 UTC ]
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Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


The Best Short Stories about Religion

Religion is an important feature of many people’s lives, so it shouldn’t surprise us that many writers of short stories have written about religion from various perspectives: the power of superstitious belief, the importance of religious conversion, the cultural role of Christianity, and many... Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-19 14:00:16 UTC ]
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Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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