Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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More growth in the seemingly unstoppable manga category and the ongoing struggles of librarians and comics retailers were among our most read stories on comics and graphic novels this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
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In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature
[ Electric Literature | 2023-12-19 12:00:00 UTC ]
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The literary world may have a complicated relationship to popularity—see every literary novelist’s love/hate (and almost always unrequited) relationship with the bestseller list—but the internet does not. Simply: it’s good to be read, and so we thank you, our readers, for consuming, commenting... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-18 09:52:49 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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From a look at how bestselling novelist Colleen Hoover is fueling interest in contemporary Christian fiction to interviews with evangelical superstars David Platt and Beth Moore, here are PW’s most-read religion stories of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News
[ ABC News | 2023-12-08 14:55:07 UTC ]
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PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times
[ The New York Times | 2023-11-17 14:25:02 UTC ]
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Amid ongoing challenges, Black authors and editors are creating the love stories they want to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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The awards recognize the best in Canadian books across 7 categories in both English and French. Other winners include Kyo Maclear, Hannah Green and Cliff Cardinal. Continue reading at CBC
[ CBC | 2023-11-08 12:00:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature
[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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