Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | All news stories tagged with: #publishers including #czech republic #digital advertising #dominant position #lawsuit filed


Endnotes: ‘The Cemetery of Untold Stories’ by Julia Alvarez

A look at the publication process for the latest novel from the acclaimed author and poet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #acclaimed author #publication process #julia alvarez #untold stories


12 Brilliant Short Stories by Black Writers to Read Year-Round

From one girl’s aspiration to Olympic gymnastics glory, to a boy’s stint living in the Idaho wilderness in hopes of fixing his unruly behavior, something that remains a guiding principle in Black storytelling is the breadth of our lives. These stories, a collection of some of EL’s most-loved... Continue reading at Electric Literature

[ Electric Literature | 2024-02-22 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #electric literature #guiding principle #black writers


From Harry Potter to Taylor Swift: how millennial women grew up with fandoms, and became a force

Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation

[ The Conversation | 2024-02-18 19:51:27 UTC ]
More news stories like this | All news stories tagged with: #harry potter #hunger games #taylor swift


The Barefoot Memoirist: Ina Garten Takes Her Story to a New Publisher

Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times

[ The New York Times | 2024-02-15 22:42:34 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital age


Stories That Astonish and Take Risks: Ten New Children’s Books Out in February

Whenever I get a chance to talk to young readers about books, I come away marveling: Kids are interested in so many things, and they’re interested in those things all at once! Do they want to read an illustrated book about bugs? Yes! Do they want to read a novel about monsters from Greek... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-12 09:54:27 UTC ]
More news stories like this | All news stories tagged with: #illustrated book #greek mythology #young readers


Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek

[ AdWeek | 2024-02-11 14:05:37 UTC ]
More news stories like this | All news stories tagged with: #nielsen #real time #video strategies #nielsen data #ad industry


Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
More news stories like this | All news stories tagged with: #nielsen #super bowl #women made


Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #media landscape #$7 million


Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget

[ Engadget | 2024-02-05 12:43:20 UTC ]
More news stories like this | All news stories tagged with: #digital media #multiple languages #artificial intelligence


Pedro Almodóvar to Publish Story Collection with HarperVia in September

HarperVia will publish 'The Last Dream,' the debut collection of short stories by Spanish film director Pedro Almodóvar, translated from the Spanish by Frank Wynne, on September 24, in print and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #audiobook #audiobook formats #debut collection #pedro almodvar


Beyond cliche and condescension: we need new stories about ‘The North’

Barnsley-born poet and novelist Andrew Macmillan on the assumptions and misconceptions that shape our national narratives of the north of England – and the new authors covering fresh groundI’ve lived all my life in the north of England; in Barnsley for 18 years, then Lancaster, then Barnsley... Continue reading at The Guardian

[ The Guardian | 2024-01-27 09:00:31 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | All news stories tagged with: #independent publisher #growing number #media companies


Penguin Random House to Distribute Wattpad Webtoon

PRH's publisher services division has signed a multi-year sales and distribution agreement with Wattpad Webtoon Book Group as its presence in the world of comics and graphic novel distribution continues to grow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #publisher services #book group #graphic novel #distribution agreement


Book Review: ‘Burn Man: Selected Stories,’ by Mark Anthony Jarman

The anthology “Burn Man” selects from decades of Mark Anthony Jarman’s work, bringing the writer’s lush and searing stories to new readers. Continue reading at The New York Times

[ The New York Times | 2024-01-14 10:00:16 UTC ]
More news stories like this | All news stories tagged with: #anthology #selected stories #book review


Gen Z and millennials have an unlikely love affair with their local libraries

Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation

[ The Conversation | 2024-01-12 13:28:57 UTC ]
More news stories like this | All news stories tagged with: #libraries #love affair #local libraries


A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering

A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering Book Reviews [email protected] Mon, 01/08/2024 - 14:12 In Redolent Rush, a recent short fiction collection published by Hawakal, based in New Delhi, India, we have nineteen... Continue reading at World Literature Today

[ World Literature Today | 2024-01-08 20:12:06 UTC ]
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Your Guide to Reading More Short Stories and Anthologies

Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot

[ Book Riot | 2024-01-08 11:32:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #short fiction