Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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The Top 10 Library Stories of 2023

PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry

Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers

‘Going Infinite’ Audiobook Review: Michael Lewis Tells His Own Story of Sam Bankman-Fried

“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times

[ The New York Times | 2023-11-17 14:25:02 UTC ]
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Black Romance Authors and Editors Share Their Passion for Love Stories

Amid ongoing challenges, Black authors and editors are creating the love stories they want to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Anuja Varghese's short story collection Chrysalis among $25K Governor General's Literary Award winners

The awards recognize the best in Canadian books across 7 categories in both English and French. Other winners include Kyo Maclear, Hannah Green and Cliff Cardinal. Continue reading at CBC

[ CBC | 2023-11-08 12:00:00 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Alexandra Chang Turns the Pain of a Friendship Breakup Into a Short Story

“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature

[ Electric Literature | 2023-11-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #short story #electric literature #national book foundation

ALA Report Looks at Millennial, Gen Z Library Usage, Media Habits

The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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'Wounded Tiger:' A Story of Hope for All

T. Martin Bennett’s new historical novel looks at World War II from the perspective of the Japanese pilot who led the attack on Pearl Harbor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pearl harbor

Scary Stories to Ruin Your Sleep

With Halloween around the corner, Gilbert Cruz talks to the Book Review editors Tina Jordan and Sadie Stein about their favorite creepy books. Continue reading at The New York Times

[ The New York Times | 2023-10-27 15:52:21 UTC ]
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A Nation Haunted: The Social Significance of Ghost Stories

The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot

[ Book Riot | 2023-10-26 10:35:00 UTC ]
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20 spooky short stories you can read for free online.

The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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Review: Britney Spears' memoir is a Gothic horror story

From her Louisiana roots to the quasi-imprisonment of her conservatorship, Britney Spears' 'The Woman in Me' paints the pop star's life as a Victorian nightmare. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-20 20:46:28 UTC ]
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How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
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A Memoir of My Former Self: Hilary Mantel's final book is a reminder of the many stories she still had to tell

The book shares secrets – Mantel’s own alongside those of the writers, historical figures and places she describes. Continue reading at The Conversation

[ The Conversation | 2023-10-19 14:40:38 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus

Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus Interviews [email protected] Mon, 10/16/2023 - 13:46 Storyteller Toni Ann Johnson uses her skills as an actor, playwright, and fiction writer to... Continue reading at World Literature Today

[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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Halloween Short Fiction: 9 Short Stories to Get You Ready for Spooky Season

These Halloween short stories are free to read online! They're deliciously unsettling, genre-bending, emotional, and even humorous. Continue reading at Book Riot

[ Book Riot | 2023-10-16 10:33:00 UTC ]
More news stories like this | News stories tagged with: #spooky season #read online #short stories