Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-07 19:31:31 UTC ]
News tagged with:
#idiosyncratic approach
#brands thrive
#store designs
#experimentation encourages
#shopping experiences
#barnes
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
More news stories like this | News stories tagged with:
#barnes
Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print appeared
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll receive
#social platforms
#brand safety
Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |
Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine brands
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
#closed doors
#media briefing
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this | News stories tagged with:
#news publisher
#social platforms
#content distribution
Stewart Collins says support for the Petworth literary festival in West Sussex is growing, and Kathryn Streatfield suggests local events are the solution for a changing festival worldLaura Barton’s piece paints an understandably downbeat picture of where we are now in the world of the literary... Continue reading at The Guardian
[ The Guardian | 2024-10-29 16:25:30 UTC ]
More news stories like this | News stories tagged with:
#literary festival
#publishing industry
#baillie gifford
#literary festivals
Online swaps and little libraries - a Cambridge puzzle exchange community was born out of the pandemic and is still thriving. Continue reading at CBC
[ CBC | 2024-10-29 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
More news stories like this | News stories tagged with:
#comic con
#san diego
#javits center
Marvel Premier Collection, a new line of trade paperbacks aimed at providing an accessible entry point for comics newcomers, will launch in February with classic works by Frank Miller and Ta-Nehesi Coates. The line was announced at the first-ever Retailer Day at this year's New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#frank miller
#classic works
#retailer day
The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic con
#industry professionals
#professional programming
#retailer day
U.K. online book retailer Books2Door reported that sales of £2.7 million in the first six months of 2024, a 38% increase compared to the same period in 2023. The company credits TikTok for giving it a significant boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#online book
#significant boost
Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | News stories tagged with:
#memoir
#liz phair
The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | News stories tagged with:
#dr. seuss
#fell swoop
#current state
#magical place
Comics Plus and other digital lending platforms are a growing area for the discovery and circulation of graphic novels in libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#graphic novels
#digital lending
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#digiday+ research
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#asian american
Here’s what retailers across the country told us about the comics and graphic novels they’re handselling this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#country told
#favorite handsells