Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-07 19:31:31 UTC ]
News tagged with: #idiosyncratic approach #brands thrive #store designs #experimentation encourages #shopping experiences #barnes

Other Publishing stories related to: 'Brands Thrive on Consistency. Retailers Need Something Else'

Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction

How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book

Christian Retailers Gather at ‘Right-Sized’ CPE

The summer Christian Product Expo (CPE) took place in Lexington, Ky. Aug. 14-16, attracting 648 attendees, including Christian bookstore owners, publishers, authors, and agents for training sessions, product launches, and networking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #training sessions #product launches #bookstore

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series

Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen

Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing

Through a Recession and a Pandemic, the Book Business Is Thriving in Buenos Aires

The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:14 UTC ]
More news stories like this | News stories tagged with: #buenos aires #book business

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen

Comics Retail Rebuilds, and Restocks

Booksellers discuss comics’ resurgence in 2021—and how strong sales were hindered by supply chain issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #strong sales

It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform

Retail, Backlist Drove Chronicle in 2021

Increased foot traffic in retail shops, new accounts, and reliable backlist sales translated into a good year for Chronicle Books last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #good year #chronicle books

Sales Rise for Christian Retailers

A strong holiday season helped increase sales by 15% for Christian booksellers from 2019 to 2021, according to ParableConnect’s 2022 State of Christian Retail Report, which surveyed over 220 Christian bookstores and analyzed $74 million in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rise #christian retailers #christian booksellers

Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with: #axel scheffler #nielsen bookscan #nielsen

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book

Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with: #brand identity #creative access #10th anniversary #stephen page

Retailers cope with Covid-19 wave as publishers wait on office reopenings

Book retailers say they have been able to cope in recent weeks despite the Omicron wave hitting staff, while most UK publishers continue to ask people to work from home and keep their offices open for employees who need them. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 06:44:20 UTC ]
More news stories like this | News stories tagged with: #office reopenings #book retailers #recent weeks

Online retailer Books2Door donates 1,000 books to Afghan child refugees

Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 22:39:43 UTC ]
More news stories like this | News stories tagged with: #online children #recently arrived

Amazon loses physical retail VP after 14 years with the company

Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
More news stories like this | News stories tagged with: #kindle

Living in a Booktopia: Nash reveals how his retail start-up grew to defy Amazon

Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:37:03 UTC ]
More news stories like this | News stories tagged with: #defy amazon #futurebook conference