Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Daunt urges staff to cover Kindle push

James Daunt has said Waterstones booksellers must work harder to meet customers’ needs... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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In Japan, Kindle May Finally Push Publishers Into E-books

Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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Korea’s Moglue Offers Interactive Publishing Tools for Kids Books

By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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News Corp. Unit Interested in Penguin Group

Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD

[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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Campaigners lobby for school libraries

A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller

[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Interest Builds in 'The White House Boys'

A report by NPR about the history of abuse at Florida’s Dozier School For Boys that referenced Roger Dean Kiser’s The White House Boys: An American Tragedy has given a spark to sales of the three-year-old title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-18 00:00:00 UTC ]
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Wimpy Kid books to go digital

Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as ebooks for the first time on... Continue reading at The Bookseller

[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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School study plan for Churchill Archive Online

Bloomsbury's online Churchill Archive will aim for a school and undergraduate readership as... Continue reading at The Bookseller

[ The Bookseller | 2012-10-15 00:00:00 UTC ]
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Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Wonder Is the Best Kids’ Book of the Year

The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate

[ Slate | 2012-10-10 00:00:00 UTC ]
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Quercus makes second US push with 'start-up'

Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Hachette Livre 'interested in acquisitions'

Hachette Livre chairman Arnaud Nourry has predicted that worldwide consolidation of the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Rowling to write more kids' books

Author JK Rowling has promised fans that her next published book will be for children. Continue reading at BBC News

[ BBC News | 2012-10-07 00:00:00 UTC ]
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Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Lancaster wins SLA School Librarian of the Year 2012

Adam Lancaster has been named the SLA School Librarian of the Year 2012, receiving the award this... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
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