Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Not enough heroines in kids books

There is a 'girl power' void in new books for Kiwi kids, according to judges on a children's book awards panel. Continue reading at Stuff

[ Stuff | 2013-04-02 00:00:00 UTC ]
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Special Interest

By James Sturdivant I f, as many believe, the future of magazine publishing is niche, then it makes sense to look to niche publishers for clues to revenue models, products and strategies that will carry the... Continue reading at Publishing Executive

[ Publishing Executive | 2013-04-01 00:00:00 UTC ]
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Creating a Common Language for Cross-Cultural Kid’s Book Collaboration

An American and an Italian crossed the language barrier to produce a gorgeous new children's book, Jemmy Button, along with a common language of creative co-production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
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Global launch for eighth Wimpy Kid

Eight publishers worldwide will team up for a near-simultaneous release of the as-yet-untitled... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Penguin UK to push '360 degree approach' in 2013

Penguin UK c.e.o. Tom Weldon has said the publisher will be making connections with creative... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Amazon makes White Glove push to agents

Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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France’s ActuaLitté Celebrates 5th Anniversary, Acquires Kids Site

Five years old today, Paris-based literary magazine ActuaLitté has just acquired Neverending Stories, the first French website dedicated to children’s and YA books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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Frank Lampard signs kids' book deal

England footballer Frank Lampard is to write a series of children's books, says publisher Little, Brown. Continue reading at BBC News

[ BBC News | 2013-02-12 00:00:00 UTC ]
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The Growing Interest in Digital Backlist

Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Get the F*ck to Work: How Adam Mansbach Followed Up His Mega Successful Kids’ Book

After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company

[ Fast Company | 2013-02-01 00:00:00 UTC ]
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Willoughby sisters kids' series to Orion

Orion Children's Books has acquired a new series by TV presenter Holly Willoughby and her... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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UK kids' mag slated for adult games content

A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff

[ Stuff | 2013-01-30 00:00:00 UTC ]
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Tops for Kids: Newberry, Caldecott, and Printz Award Winners

This year's coveted American children's book awards go to The One and Only Ivan (Harper), This is Not My Hat (Candlewick), and In Darkness (Bloomsbury). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
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Turning Tide: As E-reading Catches On, Boys Gain on Girls

More children are going digital, according to Scholastic's latest study, and the percentage of boys reading passionately and for fun is up, while girls are down. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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