Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Catching the Summer Book-Buying Wave

According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
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Society of Authors urges Gibb to make school libraries statutory

The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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How fast can they write? E-books push writer productivity

A dozen books a year? Some writers are accelerating the pace in this brave new world of ebooks. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-15 00:00:00 UTC ]
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Soho Press Pushes Forward Under Hruska

Soho Press, an independent publisher with a full-time staff of nine, is made up of a band of fiercely loyal book lovers. The press was taken over by publisher Bronwen Hruska in 2010.Juliet Grames, Soho’s senior editor, said, about working with her: “For our first 25 years we were a quality... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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Nook and HMH partner in school deal

Houghton Mifflin Harcourt (HMH) has teamed up with Barnes & Noble’s Nook to deliver e-... Continue reading at The Bookseller

[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Kids' book parody gets a squeaky-clean version

Adam Mansbach's picture book 'Go the F--- To Sleep' is now available in a kid-friendly version called 'Seriously, Go To Sleep.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-12 00:00:00 UTC ]
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Adam Mansbach writes 'Seriously, Just Go to Sleep' for the kids

Adam Mansbach's 'Go the F— to Sleep' was fun for adults. 'Seriously, Just Go to Sleep' lets the kids in on the joke. And now he has projects to keep him awake.A year ago, Adam Mansbach was an award-winning novelist and aspiring screenwriter wrapping up a two-year teaching job at Rutgers... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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Not Just for Kids: 'The False Prince' by Jennifer A. Nielsen

In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
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New Wimpy Kid for November

Puffin will publish the seventh title in the bestselling Diary of a Wimpy Kid series on 14th... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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The New Press: 20 Years of Publishing ‘in the Public Interest’

Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Making ebooks even more kid-friendly: the Storia reading app from Scholastic

Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Catching the Digital Wave

In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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Wimpy Kid wins Blue Peter award

Jeff Kinney's comic tale beats 10 bestselling titles to be named best children's book of the last 10 years. Continue reading at BBC News

[ BBC News | 2012-03-01 00:00:00 UTC ]
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Harry Potter ebooks coming to schools, libraries around the world

Pottermore has partnered with ebook company Overdrive to bring electronic versions of the 'Harry Potter' series to libraries and schools in five languages. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-28 00:00:00 UTC ]
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Peters set to refocus on schools

Peters Bookselling Services is to refocus part of its business into schools following the loss of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Stephen Colbert will release a new book – but this one is for kids

TV host Stephen Colbert has written a children's book about a flag pole trying to find out who it really is. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-22 00:00:00 UTC ]
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