On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
News tagged with:
#fan base
Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this |
A new scheme to sell ebooks through schools could benefit school libraries, according to Bilbary... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sell ebooks
A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#easy day
Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#retail channels
#reluctant readers
#licensed titles
#increasingly made
#licensed books
#school libraries
School libraries are being forced to scrape by on ever-decreasing budgets, according to a new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#school libraries
The basketball captain and father introduces a book series meant to encourage kids to pick up books and take control of their surroundings.NBA superstar Amar'e Stoudemire is so passionate about promoting literacy that he has a tattoo on his forearm that says "Read." This week, the 29-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book series
#promoting literacy
#encourage kids
For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-19 00:00:00 UTC ]
More news stories like this |
All publicly funded scientific research will be made freely available by 2014 according to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#open access
Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#announced wednesday
Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook sales
Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bloomberg businessweek
#uk market
A report into boys’ reading has found that three out of four UK schools are worried about... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uk schools
Resilience is at the heart of 'I Survived the Attacks of September 11, 2001,' the author's latest installment in her historical fiction series for young readers.There's no easy way to talk with children about disasters. Parents and teachers can omit the disturbing details, but eventually the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sixth book
#middle-grade readers
#young readers
#latest installment
#introduce kids
You might say Penguin has had a rocky relationship with libraries. That looks to be on the tentative mend, as the publisher and 3M have together cut deals with the Brooklyn Public Library and New York Public Library to bring Penguin's ebook catalog back as part of a test program. Under the terms... Continue reading at Engadget
[ Engadget | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cut deals
#rocky relationship
#ebook lending
#book publisher
Kobo is readying a marketing push to coincide with the influx of visitors for the London 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing push
Authors have reacted angrily to news of a proposed qualification for Creative Practitioners... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reacted angrily
According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#significant boost
#hunger games
#fifty shades
#mild winter
#memorial day
The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#support children
A dozen books a year? Some writers are accelerating the pace in this brave new world of ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dozen books
Soho Press, an independent publisher with a full-time staff of nine, is made up of a band of fiercely loyal book lovers. The press was taken over by publisher Bronwen Hruska in 2010.Juliet Grames, Soho’s senior editor, said, about working with her: “For our first 25 years we were a quality... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#increasing numbers
#senior editor
#juliet grames
#full-time staff
#independent publisher