Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Hearst Ups Equity Interest in Fitch Group to 50 Percent

Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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PLR shows focus on crime and kids

Crime and thriller authors, almost all American, make up every one of the top 10 most borrowed... Continue reading at The Bookseller

[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Gantos, Raschka, Whaley Take Home Top Kids’ Prizes

Last Monday, the American Library Association announced its annual Youth Media Awards at its Midwinter conference, held this year in Dallas. The 2012 John Newbery Medal went to author Jack Gantos for Dead End in Norvelt (FSG), a semiautobiographical story set in the town of Norvelt, Pa. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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Panarea Digital Debuts Nearpod For Schools

Panarea Digital is an ebook, app, and mobile technology developer with a focus on education. The firm has produced interactive ebooks for Barnes & Noble and other companies, but Panarea Digital is now focused on Nearpod, a mobile learning platform that uses the iPad and other mobile devices... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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Sykes makes history donation to London schools

Author Adrian Sykes, with his publisher David Campbell, of Everyman's Library, is to donate a... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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Apple's New Math. Or: Why a $15 E-Book Equals a $75 Paper Book.

It's like the old "make it up on volume" joke. Except this time it might work, if students and school districts play along. Continue reading at AllThingsD

[ AllThingsD | 2012-01-19 00:00:00 UTC ]
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Outlandish science title for Profile

Profile Books is to publish a new take on the origins of life by Royal Society prizewinner Nick... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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"Goodnight iPad" Is the Perfect Book for the Kid Who Has Everything That Beeps

The parody of the classic children's book "Goodnight Moon," which got a hilarious analog update for the digital generation is a holiday hit. Continue reading at AllThingsD

[ AllThingsD | 2011-12-27 00:00:00 UTC ]
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Closure confirmed for Herts School Library Service

Hertfordshire county council has voted through the closure of its school library service. The... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Trinity restructures regionals for digital push

Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week

[ Media Week | 2011-12-16 00:00:00 UTC ]
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John Blake prepares for 2012 digital push

John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Wimpy Kid for £5 as retailers ramp up Xmas campaigns

Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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Science book deals at Frankfurt

Written By: Benedicte Page Publication Date: Fri, 14/10/2011 - 11:25 Popular science writer Simon Singh has accepted a six-figure world English language rights pre-empt made at Frankfurt for his next book, The Mathematics of The Simpsons. The deal, Singh's first since winning the legal case... Continue reading at The Bookseller

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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The Bodley Head to explore science behind sound

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 11:04 The Bodley Head has acquired a title about the science behind sound, written by the president of the Institute of Acoustics, Trevor Cox. Editor Kay Peddle bought UK and Commonwealth rights from Peter Tallack at the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Pottermore ebook launch pushed back to 2012

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Casey to tackle kids' books for RH

Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 08:15 Ebury Press and Random House Children's Books have signed two separate three-book deals with crime writer Jane Casey. Editorial director for fiction at Ebury Gillian Green acquired UK rights, including Europe and British... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Digital to drive Bookseller kids conference

Written By: Caroline Horn Publication Date: Wed, 21/09/2011 - 09:10 This year’s Bookseller Children’s Conference will focus on the range of digital opportunities now available to publishers for developing book brands into online spaces and for engaging with readers online. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Glam Media Buys Ning for Social Push

Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek

[ AdWeek | 2011-09-21 00:00:00 UTC ]
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Reading scheme axed due to school spending cuts

Written By: Bookseller Staff Publication Date: Mon, 19/09/2011 - 09:39 A primary schools project that has helped thousands of struggling young pupils to read is being axed by the government, according to the National Association of Head Teachers (NAHT). The Reading Recovery Project involves... Continue reading at The Bookseller

[ The Bookseller | 2011-09-19 00:00:00 UTC ]
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Chin pushes Google Settlement deadline to 2012

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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