On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:30 High street retailer Argos intends to increase its online book range from 500 to 5,000 titles over the next month. The chain store, known for stocking a large range of non-food products, launched its books category on its... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 03/05/2011 - 15:19 Puffin has revealed that a new Wimpy Kid book, the sixth in Jeff Kinney's series, will be published globally in the autumn. Exact publication date and the title of the book are not yet available and content will be embargoed... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 11:42 E-book sales at Hachette UK quadrupled in the first quarter of 2011 and are more than 5% of HUKs trade sales, the company revealed today (3rd May), adding that it was beginning to catch up with the US, where ebooks now account... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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The first time former U.S. vice president Al Gore issued his warning about the dire state of our environment, he used the traditional format of bound paper. To... Continue reading at PC World
[ PC World | 2011-04-29 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Fri, 15/04/2011 - 14:59 Tor is to rejacket three-times Arthur C Clarke Award-winning novelist China Miéville to coincide with publication of his latest novel, Embassytown, in hardback. The new look, on supermatt paper, is being rolled out across eight... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 14/04/2011 - 16:08 Independent publisher Oneworld has acquired two titles, one looking at the latest Afghan war and the other going to the borders of scientific discovery. Commissioning editor Mike Harpley bought world English language... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 11/04/2011 - 11:02 Kobo has embarked on a European push with the launch of local content stores in Germany and Spain starting in May 2011, with local stores for France, Italy and the Netherlands following shortly after. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 16:03 Online retailer Play.com has announced it is seeking investment for European expansion. The internet bookseller and UKs market leader in online DVD sales revealed today (7th April) it has appointed Lazard to explore... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 05/04/2011 - 15:10 Pan Macmillan has signed a six-book deal with London self-help bookshop The School of Life. Editorial directors Liz Gough and Cindy Chan bought world rights in the series directly from The School of Life. The intelligent,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times
[ The New York Times | 2011-04-04 00:00:00 UTC ]
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Written By: Katie Allen and Caroline Horn Publication Date: Fri, 01/04/2011 - 08:49 Childrens author Patrick Ness and Annie Mauger, chief executive of the Chartered Institute of Library and Information Professionals (CILIP) have called for a "properly resourced and professionally staffed"... Continue reading at The Bookseller
[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Active Interest Media has acquired BoatQuest.com, adding the online classified page to its portfolio of properties, which includes Yachts Magazine and Show Management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 18/03/2011 - 16:25 Posters reminding book buyers that "Mum's The Word" are being made available for indie retailers to encourage Mother's Day sales. The Booksellers Association has produced a series of designs, which can be downloaded and... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 03/03/2011 - 07:22 Former childrens laureate Michael Morpurgo and Tracy Beaker author Jacqueline Wilson have spoken out in support of the Guardians new book website for children, which launches today [3rd March] on World Book Day. The site,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 01/03/2011 - 16:09 Kate Atkinson has knocked Jamie Oliver off the top of the charts, thanks largely to a spot in W H Smith's "£2.99 if you buy the Times" link-save promotion, with Started Early, Took My Dog (Black Swan) the new Official UK Top 50... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 201112, as the Publishers Association has warned of a challenging year for book sales to schools. As schools begin to... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 18/02/2011 - 08:29 The case for the importance of libraries to children's reading is backed up by the latest library loan figures released by the Public Lending Right (PLR), which show children's authors dominant among the most borrowed... Continue reading at The Bookseller
[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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