Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Dropbox pushes to publish spy data request details

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[ PC World | 2013-09-24 00:00:00 UTC ]
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Chip Kidd, on Why Kids Should Learn About Graphic Design

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[ Wired | 2013-09-23 00:00:00 UTC ]
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'Invisible Man' is banned from libraries in a North Carolina school district

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[ The Christian Science Monitor | 2013-09-21 00:00:00 UTC ]
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[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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[ AdWeek | 2013-09-10 00:00:00 UTC ]
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[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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[ Media Week | 2013-08-30 00:00:00 UTC ]
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[ Engadget | 2013-08-28 00:00:00 UTC ]
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[ Engadget | 2013-08-28 00:00:00 UTC ]
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[ Fast Company | 2013-08-28 00:00:00 UTC ]
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[ Engadget | 2013-08-27 00:00:00 UTC ]
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[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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[ Fast Company | 2013-08-26 00:00:00 UTC ]
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[ Engadget | 2013-08-23 00:00:00 UTC ]
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[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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[ Wired | 2013-08-02 00:00:00 UTC ]
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[ The Bookseller | 2013-08-01 00:00:00 UTC ]
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[ Fast Company | 2013-07-16 00:00:00 UTC ]
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