On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age
[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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Authors, librarians and trade bodies have spoken out in support of the campaign to make school... Continue reading at The Bookseller
[ The Bookseller | 2014-05-30 00:00:00 UTC ]
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For the second year in a row, children’s authors will grab the spotlight for an entire day at BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Black Dog & Leventhal, whose mission is to publish original nonfiction that brings complex subjects to a mass audience via experts in their fields, has two books on its fall list that the editors are particularly enthusiastic about. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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HarperCollins continues its support for subscription ebook services in a deal with Epic!, a children’s subscription service, adding 1,000 backlist kids’ ebook titles to the company's library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Two books published by Usborne have made the shortlist of this year’s Royal Society Prize... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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The topics of marriage and raising children are both evergreen and ever new for first-timers,” says Philis Boultinghouse, senior editor at Howard Books, a division of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Scholastic is launching Storia School Edition and Core Clicks, two institutional ebook services that provide access to a database of fiction and nonfiction ebooks designed for pre-K through grade six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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Weidenfeld & Nicolson has acquired two new books by science writer and broadcaster Adam... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Libraries remain popular, but the American Library Association's State of American Libraries report also features a sobering message: school libraries have been devastated by budget cuts nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
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The publisher signed a new long-term lease at One New York Plaza in New York City, bringing together its various businesses into one space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Macmillan Science and Education has signed a longterm lease on new premises in New York, bringing... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller
[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Rolling Stones guitarist Keith Richards teams up with his artist daughter to write a picture book inspired by his own granddad teaching him to play the guitar. Continue reading at BBC News
[ BBC News | 2014-03-11 00:00:00 UTC ]
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Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian
[ The Guardian | 2014-03-07 00:00:00 UTC ]
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An electronic version of Peter James’ 1993 novel Host, which was published on two floppy... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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