Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Random House Kids Acquires Now I’m Reading! Platform

Random House Children's Books has acquired Now I’m Reading! a step-by-step series that guides beginning readers through to independent reading. The post Random House Kids Acquires Now I’m Reading! Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
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Christmas Creep: Pushing Black Friday Up

It’s not just Amazon that is testing how early shoppers are willing to get serious about Christmas. B&N is launching Discovery Weekend, the weekend before Thanksgiving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Storyplayr: Kid’s Ebook Subscriptions for France

French digital entrepreneurs have launched Storyplayr, a children’s ebook library for 3-8-year-olds. The post Storyplayr: Kid’s Ebook Subscriptions for France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
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Barrington Stoke book guide for kids with dyslexia

Publisher Barrington Stoke and charity Dyslexia Action will this month release a free guide to books for children with dyslexia or reading difficulties. Dive In: A Guide to Choosing Children’s Books for Reluctant Readers and Readers With Dyslexia, lists 40 different titles and is aimed at... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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TigerCreate: Multimedia Kids’ Book Creation Tool Goes Global

Germany’s TigerBooks Media is offering its free and easy-to-use tool for creating multimedia children’s books to users around the world. The post TigerCreate: Multimedia Kids’ Book Creation Tool Goes Global appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
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iBooks Bestsellers: Grisham Pushes to the Top

Gillian Flynn’s 'Gone Girl' has been ousted from the top spot by John Grisham’s 'Gray Mountain.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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Scots back kids’ book centre at Moat Brae

The Scottish book industry has spoken out in support of the creation of a new centre for children’s literature in Dumfries, due to open in 2017. The Peter Pan Moat Brae Trust (PPMBT) is hoping to raise £5.9m to open the centre at Moat Brae—a Georgian townhouse, currently in a state of... Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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These Creepy Lego Creations Are Definitely Not Kid-Friendly

When Mike Doyle published the anthology volume Beautiful LEGO last year, he wrote that "this book is a small collection of some of the impressive models that I have come across in my time." From all appearances, he's had a busy year since, because he's already back with a sequel that embraces... Continue reading at Wired

[ Wired | 2014-10-30 00:00:00 UTC ]
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France’s Hachette Expands Interests in Russia

France's Hachette Livre has extended its stake in Azbuka Atticus, Russia's ninth largest publishing conglomerate. The post France’s Hachette Expands Interests in Russia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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No Shortage of Kids' Comics at New York Comic Con

Remember when comics grew up and got serious? Publishers have come full circle and now cater to young readers with new comics and graphic novels and tie-ins to old favorites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Wimpy Kid Series to Hit 150M in Print

With the November 4 publication of the next Diary of a Wimpy Kid book, 'The Long Haul,' Jeff Kinney's series will surpass 150 million copies in print worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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New York Comic Con 2014: Trajectory, Diamond Target Schools, Libraries

Trajectory and Diamond Comics Distributors announced an initiative at New York Comic Con to provide an expanded catalogue of digital comics and graphic novels to schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Everything You Need to Know to Catch Up on Arrow

The CW's Arrow might have launched with low expectations—not only were few people thinking of any non-Marvel superheroes at the time, but it also followed the not-exactly-wonderful Smallville on the network—but, by the end of last season, it had won many over with its particular brand of... Continue reading at Wired

[ Wired | 2014-10-07 00:00:00 UTC ]
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Martin Amis's novel 'A Zone of Interest' gets rave reviews, but is dropped by French and German publishers

Amis's French and German publishers passed on his novel about the Holocaust, but another French company will be releasing the book and Amis's agent said there will most likely be a new German publisher that is willing to publish it. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
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10 Great Back To School Graphic Novels

It's September which means school is back in session. Here are 10 books that take place at schools or primarily involve the lives of teachers and students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Books donated to fire-hit art school

Glasgow School of Art replaces 22% of its most popular books that were lost in a fire at its Mackintosh building in June. Continue reading at BBC News

[ BBC News | 2014-09-15 00:00:00 UTC ]
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A Strong Summer for Kids' and YA Books in Bookstores

Movies, movies, and more movies were the key to book sales for teens and younger readers this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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B&H Kids Acquires 90 Titles from Standard Publishing

Children’s religion publisher B&H Kids has acquired 90 children’s titles from Standard Publishing, including works by such popular authors as Sally Lloyd Jones and Andy Holmes. The deal also covers series like My Goodnight Bible and The Young Reader’s Bible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Terrorist-themed coloring books for kids: instructive or inflammatory?

Subjects of new coloring books from Really Big Coloring Books include ISIS and the Boston Marathon bombings. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-09-04 00:00:00 UTC ]
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