Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Classroom Library Awarded Contract with NYC Schools

Classroom Library Company has been awarded a nearly $9 million contract with the New York City Department of Education’s Core Curriculum program for its 2015-2016 Classroom Libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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Kobo has 'no interest in fighting publishers'

Kobo has said it has “no interest in fighting publishers”, after signing its first publishing deal with journalist Kevin Donovan for a book about Canadian radio presenter Jian Gomeshi, who is currently awaiting trial for sexual assault. The Canadian ebook retailer has signed world English... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #secret life #jian ghomeshi #sexual assault #publishing deal

Latest Wimpy Kid novel revealed

Jeff Kinney's 10th Wimpy Kid novel will be called Old School, and will be published simultaneously around the world. Diary of a Wimpy Kid: Old School, will be published on 3rd November in the UK, US, Canada and Australia, as well as foreign-language markets such as Germany, Japan, Turkey and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Summer fun for kids at Foyles

Foyles is planning a "Summer of Fun" children’s festival, featuring events with favourite characters such as Alice in Wonderland, Star Wars and Aardman’s Shaun the Sheep. The festival will take place during 25th July-30th August at Foyles stores across London and Bristol. Themes of art,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Indie Booksellers Losing Interest in Audio

Since the collapse of Borders, independent booksellers’ role in the sale of print books has increased, but that does not seem to be the case for physical audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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As Mobile Travel Bookings Grow, This Private Jet Charter Service Is Catching Up

While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek

[ AdWeek | 2015-04-24 00:00:00 UTC ]
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House of Illustration works with Curved House Kids

House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Wimpy Kid 'Bookseller' Opens Enthusiastic CI 3

The sold-out conference featured the country's newest indie bookstore owner Jeff Kinney. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Hyde Park for kids

Hyde Park Editions is launching a new series of children’s books, The Hyde Park Squirrels, written by its m.d. Nick Croydon and illustrated by Petra Brown. The books are about two squirrels: Luke and Holly Bushytail. In the first book, Luke Goes to London, Luke leaves his rural life to go to... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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New Kids' Book Festival for Boston

The Boston Book Festival is expanding with a free, day-long festival just for kids, Hubbub: Creative Commotion for Kids, at the close of the school year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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The Author School to launch during LBF

Writer Abiola Bello and publicist Helen Lewis will launch The Author School, a “creative and innovative new community for aspiring, self-published and published authors”, during London Book Fair. The school will involve classes, workshops, one-to-one tutorials and online courses, with the first... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Augsburg Fortress to Launch Kids' Imprint

The publishing arm of the Evangelical Lutheran Church of America is launching a children's imprint for the general trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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James Patterson does it again: more school library donations

Patterson originally announced that he would be donating $1.25 million to school libraries but now he's increasing the amount to $1.5 million. 'I’m blown away by the number of parents and teachers who have shared the urgent needs of their community’s school library,” the author said in a... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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'The Perks of Being a Wallflower' is taken out of classrooms at a Connecticut high school

'Perks' was taken off a reading list for freshman after one parent objected to inappropriate passages. The book is still in the school library. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-20 00:00:00 UTC ]
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Why Reading Translated Kids’ Books Makes a Difference

'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Bloomsbury signs title on the maths behind football

Bloomsbury has signed a debut book from mathematician David Sumpter, looking at the statistical background behind football. Commissioning editor Jim Martin signed world rights to More than a Game in a deal with Chris Wellbelove at Greene & Heaton. The book will published on Bloomsbury's... Continue reading at The Bookseller

[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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James Patterson donates more than $1 million to school libraries (+video)

The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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Authors Annoyed by Gender-Segregated School Visits

Some public schools now exclude boys from school visits by female authors and it is driving authors crazy. The post Authors Annoyed by Gender-Segregated School Visits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #female authors #school visits #public schools