On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Schools minister Nick Gibb, today challenged publishers to make 100 classic books available at low cost, so all pupils have the chance to read them. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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Google isn't done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends... Continue reading at PC World
[ PC World | 2015-11-18 00:00:00 UTC ]
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Google isn’t done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends... Continue reading at PC World
[ PC World | 2015-11-18 00:00:00 UTC ]
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Thomson Reuters is “exploring strategic options” for its Intellectual Property & Science business. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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For parents who don’t want their kids sleeping all night, but rather staying up studying, Penguin Young Readers Group is publishing a parody of The Rabbit Who Wants to Fall Asleep early next year. 'The Rabbit Who Wants to Go to Harvard' hops into bookstores in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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Clark, a literary agent at Curtis Brown Ltd. and speaker at PW’s upcoming Global Kids Connect Summit, talked us about what U.S. children's titles seem to be working well abroad right now, and the biggest mistakes publishers make in their approach to their foreign rights business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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Over 40 authors including Alan Gibbons, Cathy Cassidy and Michael Rosen have backed a protest against the current UK school system following the "deeply disturbing" findings of a poll which suggested more than half of teachers are thinking of quitting. Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Miriam Antonio left her Koreatown apartment just past 6:30 Friday morning and walked in darkness to her bus stop on Wilshire Boulevard. It's a two-bus journey to Fairfax High School, where Antonio is an 18-year-old senior with a dream that seems tantalizingly within reach. "I live with my Mom and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-01 00:00:00 UTC ]
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The Bank Street Book Fair, held at Bank Street College in upper Manhattan on October 24, offered a full day of incisive, humorous, and sometimes revelatory discussions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is... Continue reading at Advertising Age
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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In the French city of Grenoble, there are unusual vending machines that don't dispense soda or snacks -- they print out short stories that look like paper receipts instead. These machines were built by a publishing company called Short Éditi... Continue reading at Engadget
[ Engadget | 2015-10-24 00:00:00 UTC ]
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Houghton Mifflin Harcourt has launched Curious World, a kids' digital subscription service offering access to "playful learning" content for $9.99 per month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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Nosy Crow has partnered with the British Museum to produce a children’s books that will make art and history more accessible. The post UK’s Kids Pub Nosy Crow Partners with British Museum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-20 00:00:00 UTC ]
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Booka Bookshop and Tales on Moon Lane are setting up pop-up bookshops in schools. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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With transaction, AIM adds a sixth division called Creative Home Arts. The post Active Interest Media Acquires August Home Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-19 00:00:00 UTC ]
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Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The ongoing turmoil in the Middle East along with the refugee crisis there and in Europe has been the source of a clutch of manuscripts on offer at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The World Book Day Award 2016 (WoBoD), funded by James Patterson, is offering school libraries the chance to win up to £10,000 of new books. Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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