Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Hodder catches Flintoff

Hodder & Stoughton has acquired a new book by former England cricketer Andrew Flintoff. Consultant editor Roddy Bloomfield bought world rights to Second Innings from Richard Thompson at M&C Saatchi Merlin. Second Innings is the “searingly honest yet uplifting next chapter” in... Continue reading at The Bookseller

[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Amazon launches kids subscription service and tablet

Amazon UK has launched a subscription service for children that includes ebooks, educational apps, videos and games. The company has launched the service at the same time as revealing a new Amazon Fire Tablet aimed at children, priced £119 and upwards. The subscription service called Fire for... Continue reading at The Bookseller

[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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The Interesting Narrative

Excerpted from Bury the Chains: Prophets and Rebels in the Fight to Free an Empire’s Slaves by Adam Hochschild. Published by Houghton Mifflin Harcourt Publishing Co. Continue reading at Slate

[ Slate | 2015-06-03 00:00:00 UTC ]
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Ansip: 'vested interests will fight us on copyright reform'

"Vested interests" profiting only a few will attempt to hold up the reform of copyright, Andrus Ansip, vice president for the digital single market (DSM) at the European Commission, has said. Speaking at the European Digital Forum in Brussels yesterday (1st June), Ansip said that copyright... Continue reading at The Bookseller

[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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BEA 2015: Kids' Comics On the Rise

Sales of comics for kids and YA readers continue to grow in the book trade along with the number and variety of kids comics on display from such publishers as Andrew McMeel, Papercutz, Toon Books, Scholastic and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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James Patterson launches Hachette US kids' imprint

At Book Expo America in New York today (Friday 29th May), Hachette Book Group c.e.o. Michael Pietsch, Little, Brown publisher Reagan Arthur, and bestselling author James Patterson are announcing the launch of “jimmy patterson,” a children’s imprint which "aims to save lives" by making kids into... Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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ACE puts £1.2m into creative writing in schools

Arts Council England (ACE) has launched a £1.2m fund to support creative writing in schools. Meanwhile, ACE's recently appointed chief executive Darren Henley has urged the government to cease cuts to art funding. Between October 2015 and October 2018, ACE will invest in three funding awards... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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BEA 2015: At the Kids’ Breakfast Table

Guests at this morning’s annual Children’s Book and Author Breakfast will be entertained by a quartet of children’s book creators. The lineup is impressive: Nathan Lane, Oliver Jeffers, Rainbow Rowell, and James Patterson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA 2015: Kids Only on the Uptown Stage

For the third year running, children’s book creators will take over an author’s stage for an entire day, and devotees of books for young readers will be happy to learn that today is that day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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'Hashtag' crowned kids' 'word of the year'

Oxford University Press has chosen hashtag as its ‘children’s word of the year’ because of its significant use in the 500 Words 2015 competition. The 500 Words competition was launched by presenter Chris Evans on the BBC Radio 2 Breakfast Show in 2011, and is for stories of 500 words or less by... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Feminist Press: Bending Rules, Pushing Boundaries

Now in its 45th year, the Feminist Press is pushing the boundaries of what “feminism” means. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Korean Kid’s Poem About Eating Mom Prompts Pulped Book

South Korean publisher Chulganil is recalling copies of a book of children's writing that features a poem by a 10-year-old about matricide. The post Korean Kid’s Poem About Eating Mom Prompts Pulped Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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China at BEA 2015: Chinese Interest in American Books Remains Strong

Walter Isaacson’s Steve Jobs—the only authorized biography of the Apple founder—went on sale in China at 10:05 a.m. Beijing Time on Oct. 24, 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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'Phenomenal interest' in Rhodes memoir

There has been "phenomenal interest" from media and retailers in James Rhodes’ Instrumental (Canongate), after the Supreme Court overturned an injunction preventing the release of the book, Canongate c.e.o. Jamie Byng has told The Bookseller. In Instrumental Rhodes tells of the sexual abuse he... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Epic! Adds Macmillan Kids’ E-books

Epic!, an ebook subscription service for kids, is adding titles from another Big Five publisher to its inventory of 10,000 ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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How Journalism Schools Are Adjusting to the Digital Age

David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always &ldquo;want to be able to describe, in English, how t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Wal-Mart Tries to Catch Up With Amazon Prime but Lacks the Speed, Streaming Video

Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age

[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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Booksellers, Librarians Push for Passage of USA Freedom Act

The Campaign for Reader Privacy has pressed for the passage of the bi-partisan USA Freedom Act of 2015, a bill it says will "restore some privacy safeguards to the government’s surveillance activities." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-12 00:00:00 UTC ]
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Knopf Working to Ensure ‘City on Fire’ Catches Fire

Knopf is putting lots of marketing muscle behind "City on Fire," a 900-page first novel by Garth Risk Hallberg, for which the publisher is building bookseller interest well before its October pub date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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