On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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At the Pacific Northwest Booksellers Association's annual trade show, held this year from October 2–4 in Portland, Ore., Friday evening's celebratory dinner was all about the kids. Or at least, all about books for them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
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Watkins is set to publish a new series of books from YouTube "sensation" Cosmic Kids Yoga. The internet “phenomenon” showcase their “incredibly” popular yoga routines for children on YouTube and are the number one kids’ yoga brand worldwide, with nearly 50,000 subscribers and average viewing... Continue reading at The Bookseller
[ The Bookseller | 2015-10-07 00:00:00 UTC ]
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The University of Texas Press is trying to achieve something new with Kristin Hersh’s memoir 'Don’t Suck, Don’t Die: Giving Up Vic Chesnutt,'--a trade bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World
[ PC World | 2015-10-03 00:00:00 UTC ]
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More popular here than JK Rowling, No 1 children's author Andy Griffiths is in New Zealand meeting fans and signing books to promote his much-loved Treehouse book series. Continue reading at Stuff
[ Stuff | 2015-10-01 00:00:00 UTC ]
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Pharrell Williams and his book publisher have launched a "Happy" campaign for young readers. Continue reading at Stuff
[ Stuff | 2015-09-30 00:00:00 UTC ]
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The Royal Society Winton Prize for Science Books has crowned its first ever female solo winner in Gaia Vince for her close-up look at pressing ecological issues facing the planet. Vince’s Adventures in the Anthropocene (Chatto & Windus) was given the £25,000 science prize at a ceremony... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Publishers are urged to offer schools access to the great works of English literature at low cost by the Education Secretary. Continue reading at BBC News
[ BBC News | 2015-09-24 00:00:00 UTC ]
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Since being submitted on Friday, 'Halcyon' by Katie Khan has already collected offers from seven countries, and deals have been closed with Italian publisher, Newton Compton and Heyne in Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
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Publishers welcome their new platform overlords. Twitter, Google, Facebook, Apple and Snapchat are all suddenly in the market for more publisher content. That means more competition, which publishers say puts them in the drivers seat. "There’s competition among the big distributors for content,”... Continue reading at Digiday
[ Digiday | 2015-09-11 00:00:00 UTC ]
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In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
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A Swedish self-published book, The Rabbit Who Wants to Fall Asleep, uses hypnotism to put kids to sleep and it's selling, but there's backlash. The post Swede Self-Publishes Book to Put Kids to Sleep, Becomes Bestseller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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Robin Stevens’ children’s detective series Murder Most Unladylike has been optioned for television and film by independent production company Pilot Media. Pilot Media optioned the rights from Emily Hayward Whitlock, head of book to film at The Artists’ Partnership, who was acting on behalf of... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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The president of the American Association of School Librarians discusses the changing nature of her profession, and what colleagues can do to deal with shrinking budgets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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#mobile devices
Author Philip Pullman has said the UK is run by “philistines and barbarians” as government plans appear to reduce the status of arts subjects in secondary schools. Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Linda K. Wertheimer, author of "Faith Ed.," explains how educating today's children about world religions could heighten tolerance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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A “page-turning thriller” about the race to crack the genetic code, a portrayal of life in European Organization for Nuclear Research's (CERN) underground bunker and an exploration of Obsessive Compulsive Disorder are among the titles shortlisted for The Royal Society Winton Prize for Science Books. Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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Over the past several years, the Clippers and the Memphis Grizzlies have become rivals, their games filled with tough, physical, chippy play. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-29 00:00:00 UTC ]
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