On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Declaring that 'the current copyright framework is unfit for the digital age,' the chief of the Europe's research libraries organization speaks out against "neighboring rights,' related rights, for publishers. The post European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
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Biteback is to publish the story of charity Kids Company by its founder Camila Batmanghelidjh. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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Independent booksellers called for more diversity in children’s books at an Inclusive Minds event, because their customers are asking for a greater range of ethnic diversity and family types in titles. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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Penguin Random House UK is partnering with Waterstones, Gatwick Express and The Reading Agency as it ramps up publicity for the paperback of Go Set a Watchman, publishing with PRH commercial paperback imprint Arrow. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Creative duo CO.LAB have joined Arts & Sciences. Justin Tyler Close comes from a background of art photography. Jeremy Power Regimbal has experience in post-production and cinematography. The Canadian pair formed CO.LAB over a year ago, after their first initial meeting a decade ago. They... Continue reading at Advertising Age
[ Advertising Age | 2016-06-16 00:00:00 UTC ]
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Holtzbrinck-owned technology software company Digital Science has made an investment in US start-up TetraScience. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
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Pan Macmillan has signed science writer Steven Johnson to its non-fiction list, after acquiring Wonderland: How Play and Delight Made the Modern World, due to publish November 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Children's author Robin Stevens has announced that she is to stop visiting schools “for the forseeable future”, citing exhaustion and an overloaded work schedule. Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Pan Macmillan has acquired two "major" neuroscience titles to build its non-fiction list in the area of pop-science. Continue reading at The Bookseller
[ The Bookseller | 2016-05-28 00:00:00 UTC ]
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The second-largest shareholder of Los Angeles Times owner Tribune Publishing said Wednesday that passing up a buyout offer from rival publishing company Gannett could "destroy enormous shareholder value." In a letter sent to Tribune's board and filed with the Securities and Exchange Commission,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
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Children's ebook subscription service Epic, based in Redwood City, Calif., is one company that is bucking the naysaying trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Business, the arts, and ambassadors: New dispatches from Frankfurt Book Fair focus on a new cultural marketplace, Guests of Honour, and the Business Club. The post Frankfurt Calling: Three Points of Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
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Book Island, winner of the Best Publisher in Oceania Award at the Bologna Children’s Book Fair last month, is moving its headquarters from New Zealand to Bristol as it looks to grow its UK presence. Continue reading at The Bookseller
[ The Bookseller | 2016-05-14 00:00:00 UTC ]
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The Big Green Bookshop is to donate all profits from the sales of Harry Potter and the Cursed Child (Little, Brown) to local schools to enable them to buy books for their libraries. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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A select handful of children’s book editors have arrived at BEA eager to spread word of forthcoming first novels for which they have have high expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
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