On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Sales of adult trade books rose 2.9% in the first nine months of 2015, according to figures released by the AAP. Sales in the children’s/young adult segment for the nine-month period were down 7.4%, but slipped only 0.6% in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Cuts to library funding in schools and community mean author visits are a luxury that only some can afford, that’s why author Alexia Casale founded the YA Shot festival and programme to partner libraries and schools for author visits – here’s how your library system can apply to be part of YA... Continue reading at The Guardian
[ The Guardian | 2016-01-25 00:00:00 UTC ]
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Your mommy guilt might be misplaced: A new book shows that working mothers raise great kids.Juggling work and family obligations makes working mothers feel that they're always dropping the ball somewhere. When you're at work, you're missing time away from your kids. When you're at home, you're... Continue reading at Fast Company
[ Fast Company | 2016-01-22 00:00:00 UTC ]
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St. Martin's Press plans a worldwide marketing push on TV, radio, print and online for the release of the final two titles in Jeffrey Archer's Clifton Chronicle Series, beginning with 'Cometh the Hour' in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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Amazon’s been steadily expanding the list of benefits you receive with a $99 Prime membership—two-day shipping, a library of music and movies to stream, the ability to “borrow” Kindle books—and today it added video games to the list. Sort of. Prime members now get 20 percent off video game... Continue reading at PC World
[ PC World | 2016-01-13 00:00:00 UTC ]
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Author John C. Wathey explores the evolutionary underpinnings of spiritual longing from a fresh angle in his book 'The Illusion of God’s Presence.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The narrative about legacy print and TV brands is that their legacy processes and businesses would make it hard for them to adjust to the Web, which has been dominated by smaller, more nimble upstarts. But many of these publishers have taken lessons from their startup successors, using the tools... Continue reading at Digiday
[ Digiday | 2016-01-08 00:00:00 UTC ]
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Children's author and illustrator Debi Gliori has joined a protest calling for Argyll and Bute school librarians to be saved. Continue reading at The Bookseller
[ The Bookseller | 2015-12-30 00:00:00 UTC ]
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In this week's episode of the 'Geek's Guide to the Galaxy' podcast, author Fred Nadis talks about his book on sci-fi writer and editor Ray Palmer. The post When Good Science Fiction Fans Go Bad appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-26 00:00:00 UTC ]
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What has been the big story for the book business this year? The answer is obvious: the return of print. Continue reading at The Bookseller
[ The Bookseller | 2015-12-15 00:00:00 UTC ]
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Scribd is adding sheet music, science and technical titles and Sesame Street books to its ebook subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
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Resources and coverage from the Global Kids Connect conference, a convergence of innovative minds focused on children’s book publishing and the changing children’s book business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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Futurebook is Europe's biggest publishing conference bringing together leading thinkers in publishing, retail, editorial, writing, marketing and tech, along with speakers from other industries. Continue reading at The Bookseller
[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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Capping the Global Kids Connect conference was a party for PW's just-published Children's Starred Reviews Issue; many local authors and illustrators whose books were featured in that issue were in attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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Author Stuart Evers recently collaborated with U.K. folk trio Daughter, writing three short stories that provide the visuals for three music videos promoting Daughter's second album. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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The one-day conference offered an expert lineup of publishers, editors, and agents, who offered professional perspectives on everything from content creation and licensing to doing business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
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Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Major imprints ‘confident’ they can meet schools minister Nick Gibb’s challenge to inspire children with sets of canonical novels at ‘minimal cost’Classic novels such as Great Expectations, Pride and Prejudice and Jane Eyre should be available in secondary schools for all pupils to read,... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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