On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Pan Macmillan has made four “major” acquisitions as part of a “significant investment” in its business and popular science lists. Non-fiction publisher Robin Harvie bought UK and Commonwealth rights excluding Canada to The Storyteller’s Secret by Carmine Gallo from SMP. Gallo is the author of... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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In regards to the current debate on whether authors should be paid for events in schools, the question, of course, is not should children’s authors and illustrators be paid a fee? Of course they should. In the words of a school librarian, quoted in this week’s Times Educational Supplement: “You... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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Jet Blue, Random House and Mary Pope Osborne are giving away free kids books through a program that places book vending machines in underprivileged neighborhoods. The post Vending Machines to Dispense Free Kids Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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The first reviews of 'Go Set a Watchman' reveal Atticus Finch to be a racist, a disclosure that has only increased debate about the book, set for release tomorrow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. The Subversive Science Fi... Continue reading at Engadget
[ Engadget | 2015-07-11 00:00:00 UTC ]
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Citing a major uptick in Internet piracy, the Authors Guild has urged Congress to require ISPs to monitor and filter the Internet for pirated works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has appointed Heather Crossley, current publisher of Ladybird Books, to the newly created role of pre-school and baby publisher. Starting in early autumn, Crossley will create a new pre-school and baby imprint. She will report directly to c.e.o. Hilary Murray... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Following the debate over whether authors should be paid to appear at festivals, children’s writers have warned that fewer schools are now offering to pay for author visits. Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Canadian author Marie-Louise Gay expounds on the importance of maintaining funding for the job of school librarians. The post The Essential Role of School Librarians appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
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As the USA and Cuba reestablish diplomatic relations, literary relations are also flourishing: Restless Books will release a series of Cuban sci-fi books. The post Restless Books’ Publisher Searches for Cuban Science Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-06 00:00:00 UTC ]
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Canongate has acquired a mathematical colouring book. Katy Follain, publishing director of non-fiction, acquired UK and Commonwealth rights in Snowflake, Seashell, Star by Alex Bellos from Rebecca Carter at Janklow & Nesbit. Bellos has “created a unique and inspiring colouring book using... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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Graphic novels had their biggest presence ever at ALA 2015, with panels showcasing diversity in comics, appearances by acclaimed artists, and programming that addressed the rising threat of censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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Digital Content Working Group co-chair Carolyn Anthony told members that ALA officials were "continuing to dialogue" with the Big Five publishers over ebook prices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-28 00:00:00 UTC ]
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Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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Your kids deserve more than dry, fried chicken strips and ketchup, a cheeseburger and watery mac 'n' cheese. And in your quest to find a kids menu that doubles as a coloring book, you shouldn't be forced to eat UFO-saucer-sized plates of red sauce spaghetti and bricks of onion rings. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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"The trouble with magic," wrote children's author and activist Zetta Elliott in an award-winning 2013 Jeunesse essay, "is that it appears to exist in realms to which only certain children belong." Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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More than 50 percent of academic papers published are owned by five major publishers. The post The Web Will Either Kill Science Journals or Save Them appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-15 00:00:00 UTC ]
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At libraries across the U.S., comics and graphic novel collections have shown strong, well-documented growth among children and teens over the last decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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