On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Author James Patterson is donating £50,000 to a new prize that will fund school libraries. The World Book Day Award, launched today (9th January), offers schools in the UK and Ireland the chance to win money to buy books from local bookshops to stock their libraries. Six lump sums are on up for... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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Scotland's Falkirk council is consulting on cuts to its school library service (SLS) which managers say would wipe out the service. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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Books for children and young adults are top of the league, bagging seven of this year’s top 10, but non-fiction has endured another annus horribilisSee the chart in fullAt long last, kids ruled in 2014. Books aimed at them have often figured in the top 10 of the all-year sales chart for printed... Continue reading at The Guardian
[ The Guardian | 2014-12-27 00:00:00 UTC ]
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With questions still lingering about Sony Pictures's release plans for the Seth Rogen comedy 'The Interview,' after the studio suffered a cyber attack and a terrorist threat issued by the North Korean government, the PEN American Center has published an open letter to Sony CEO Michael Lynton,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
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In the wake of President Obama's announcement that the U.S. will begin to "normalize" relations with Cuba, Restless Books is promoting a group of titles by Cuban writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
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In the three-week shopping season that began Thanksgiving week, Jeff Kinney's newest installment in the Wimpy Kid series has sold more than 535,000 print copies at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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In March, Isabella Products in Concord, Mass., will introduce the Fable, the first “child-friendly, juice-proof” tablet aimed at ages three through 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-17 00:00:00 UTC ]
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The Kindle’s X-Ray feature is an excellent differentiator from other eReader apps. It’s like a specialized Wikipedia for each Kindle book, curating details about characters, locations, history, and many other facets of both fiction and non-fiction texts. The X-Ray feature is finally available in... Continue reading at PC World
[ PC World | 2014-12-10 00:00:00 UTC ]
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Ten stores ranging from University Book Store in Seattle, Wash., to Park Road Books in Charlotte, N.C., will begin offering book and interactive ebook bundles starting later this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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The National Literacy Trust’s headline-grabbing claim is little more than highly coordinated lobbying based on flimsy evidenceWhen the National Literacy Trust announces that tablet computers help disadvantaged children to read, liberal-minded book lovers like me sit up and listen.The NLT... Continue reading at The Guardian
[ The Guardian | 2014-12-03 00:00:00 UTC ]
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The owner of the award-winning Catarina Marina bookstore discusses the day-to-day struggle of selling books to children in Mexico. The post Mexican Kids Bookseller Tells of Struggle for Survival appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-02 00:00:00 UTC ]
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Russell Brand described schools without a library as a "disgrace", and said public libraries closures were driven by a "fundamentalist philosophy of profit", in an entertaining and enthusiastically received Reading Agency Lecture last night (Tuesday 25th November). The comedian and author told... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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UK-based YA author C J Daugherty is creating a web series based her Night School series (Atom). The series of six short films has been written by Daugherty and filmed by Trailermade Films, who make also produce the author’s book trailers. Continue reading at The Bookseller
[ The Bookseller | 2014-11-21 00:00:00 UTC ]
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Eye Benders: The Science of Seeing and Believing by Clive Gifford (Ivy) has won the Royal Society Young People’s Book Prize 2014. The book, written with consultant Anil Seth and which was described by the judging panel as “both fascinating and fun”, explains how the science of optical illusions... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Jeff Kinney's The Long Haul (Puffin) has retained its spot on the UK Official Top 50 for the second straight week by posting the best weekly sale of 2014, and in the process becoming the fastest selling book of the year. Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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In a delightfully profane interview, Adam Mansbach reveals his secrets for keeping your creative edge after a huge hit.In 2011, a children's book parody took the Internet and bookshelves on a glorious joyride of profanity, driven by a nation of parents pulling their collective hair out over... Continue reading at Fast Company
[ Fast Company | 2014-11-13 00:00:00 UTC ]
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Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Jeff Kinney's newest Wimpy Kid title has débuted at number one, knocking David Walliams' Awful Auntie from the top of the UK Official Top 50 after a run of six consecutive weeks. The Long Haul (Puffin), the ninth of Kinney's books featuring hapless middle schooler Greg Heffley, sold 59,315... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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