On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News
[ BBC News | 2014-03-06 00:00:00 UTC ]
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Philip Pullman has spoken out in defence of school libraries, saying it is "very important... Continue reading at The Bookseller
[ The Bookseller | 2014-03-05 00:00:00 UTC ]
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Special World Book Night copies of '12 Years a Slave' will be made available to schools. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
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Nominations for the Waterstones Children's Book Prize include journalist Dawn O'Porter's teen novel Paper Aeroplanes and books by an actress, a performance poet and a screenwriter. Continue reading at BBC News
[ BBC News | 2014-02-13 00:00:00 UTC ]
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Orchard Books is teaming up with marketing agency Mostra to distribute copies of The World of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Coinciding with the Angoulême International Comics Festival tomorrow, French comics guru Guy Delcourt has announced the opening of a new comic book academy in Paris. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-30 00:00:00 UTC ]
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Founded by a group of gaming developers looking to provide quality book content for kids, Epic! is a newly launched subscription ebook service offering access to a curated selection of children's ebooks for $9.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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B.J. Novak's children's book will be titled 'A Book With No Pictures.' 'I wanted to write a book that would introduce the youngest of kids to the idea that words can be their allies,' the actor said. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-25 00:00:00 UTC ]
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Linda Liukas's project, Hello Ruby, smashed its Kickstarter funding goal in under four hours.We know that the goal of teaching future generations to code will make big strides within the next year. There are already some pretty ambitious ideas out there, like video games and adorable yet highly... Continue reading at Fast Company
[ Fast Company | 2014-01-24 00:00:00 UTC ]
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The Hope Waddell Training Institution, a school in Nigeria founded in 1895 by Presbyterian missionaries, is laying claim to have set up Africa's oldest press. But could it be so?Hope Waddell, in Calabar, Cross River State, had a functioning printing press from 1903, initially to serve the school... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Agent Scully actress will use her 'ingrained knowledge and rhythm' for SF to pen multi-volume EarthEnd SagaAfter delving into the paranormal for years as The X-Files' resident sceptic Dr Dana Scully, actor Gillian Anderson is set to create her own science-fictional universe – but this time in... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Jeremy Dooley created a new book--and an original font--to tutor tots on typeface.They say necessity is the mother of invention, but new parenthood isn't bad for coming up with new ideas either. "After my son was born, I found that his very simple books started me thinking about a lot of basic... Continue reading at Fast Company
[ Fast Company | 2014-01-08 00:00:00 UTC ]
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LAS VEGAS—Asus is adding another dual-OS convertible to its stable. The all-new Transformer Book Duet TD300 is a laptop/tablet convertible that can instantly switch between the Windows 8.1 and Android 4.1 (Jelly Bean) operating systems with the push of a button. The Duet is not a dual-boot... Continue reading at PC World
[ PC World | 2014-01-07 00:00:00 UTC ]
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Author Michael Rosen has said sex in teenage fiction can help young people deal with... Continue reading at The Bookseller
[ The Bookseller | 2013-12-31 00:00:00 UTC ]
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The editors of Scholastic News featured the "8 Coolest Kids We Met in 2013," a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
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A Switzerland-based standards group wants to stop the madness of having a different charger for every laptop, and will publish a technical specification for universal laptop chargers early next year. The specification from the International Electrotechnical Commission will cover “a wide range of... Continue reading at PC World
[ PC World | 2013-12-18 00:00:00 UTC ]
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HBO's award-winning adaptations are novelistic in ambition, but TV executives hoping to follow Game of Thrones should look to the starsIt's almost commonplace to suggest that the HBO box set is now television's answer to the novel – witness the wily self-publishers who have started publishing... Continue reading at The Guardian
[ The Guardian | 2013-12-13 00:00:00 UTC ]
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NWay, the two-year-old gaming startup behind the Facebook game Chrono Blade, has raised a $5 million Series A round. Co-founder and CEO Taehoon Kim said TransLink Capital, which led the round, is well connected in Asia and that the action RPG has generated interest from Asian publishers. The... Continue reading at AllThingsD
[ AllThingsD | 2013-12-11 00:00:00 UTC ]
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Randy Schekman says his lab will no longer send papers to Nature, Cell and Science as they distort scientific processLeading academic journals are distorting the scientific process and represent a "tyranny" that must be broken, according to a Nobel prize winner who has declared a boycott on the... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
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After the staff at New Hampshire bookstores proposed 'Cider Monday' as a holiday to celebrate on America's Cyber Monday, the idea caught on with other indie sellers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-03 00:00:00 UTC ]
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