On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
News tagged with:
#fan base
Science fiction has a long tradition in North Korea and SF authors enjoy greater freedom to explore edgy subjects, such as crime and violence, than their counterparts. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#north korea
#long tradition
#science fiction
A new book recommendation website is aimed at helping children navigate away from the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this |
The Hunger Games books and films come to fill a psychic void left by the Twilight series. For whatever reason, it seems our culture right now needs a mega-selling YA franchise built around a beautiful, stubborn teen heroine who waffles endlessly between two inexplicably patient lovers as she... Continue reading at Slate
[ Slate | 2013-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#malevolent forces
#twilight series
#catching fire
#hunger games
Partnering with HarperCollins's academic marketing division, Avon (which is a trade imprint at HC), is opening its editorial doors to submissions from undergraduate and graduate students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade imprint
Jeff Kinney's eighth Diary of a Wimpy Kid novel, Hard Luck (Puffin), has retained top spot in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#eighth diary
#wimpy kid
#jeff kinney
My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company
[ Fast Company | 2013-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real life
#ipad screen
Michael Tamblyn, the Chief Content Officer at Kobo, offers an update on the ebookseller's magazine store, kids shop and international expansion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international expansion
#michael tamblyn
Manchester United legend's bestselling memoir pushed from the top of books chart by Jeff Kinney's weedy heroHis protagonist is a lazy schoolboy weakling, Greg Heffley, but now children's author Jeff Kinney has shoved the big man of football off the top spot in the UK official book chart.Hard... Continue reading at The Guardian
[ The Guardian | 2013-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#bridget jones
#alex ferguson
New community may come from a publisher, but it's starting with digital media rather than books. By Stuart DredgeStuart Dredge Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile games
Jeff Kinney has notched up the biggest weekly sale for a children's book in over a year,... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jeff kinney
Usborne has won the Royal Society Young People’s Book Award with an interactive flap book... Continue reading at The Bookseller
[ The Bookseller | 2013-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book award
The All Pakistan Private Schools Management Assn. represents 40,000 affiliated schools across Pakistan and has banned the book from its libraries.Malala Yousafzai has become an international celebrity. In her book "I Am Malala," the Pakistani teen who survived being shot in the head by a member... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#private schools
#malala yousafzai
A kid-friendly tablet often isn't enough by itself to keep little tykes happy -- you have to get the content they want, too. Polaroid is counting on this formula to lure parents to its newly available Kids Tablet 2. The 7-inch slate comes preloaded with the full versions of 70-plus apps and... Continue reading at Engadget
[ Engadget | 2013-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cartoon network
As USA Today celebrates the 20th anniversary of its bestseller list, the organization says romance novels, children's books, and inspirational books defined the last two decades of reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#romance novels
#bestseller list
#20th anniversary
#kid lit
#books sell
Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#retail sales
#executive v-
#independent booksellers
#library market
#baker taylor
McDonalds is giving away 20m copies of four original children's books about nutrition, while a similar giveaway in the 1970s focused on classics—reflecting a change in cultural priorities. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#original children
Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#dating back
#kindle format
#big push
In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book business
After banning Ralph Ellison's novel earlier this month, the Randolph County school board voted to bring 'Invisible Man' back to school libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#school libraries
#invisible man