McDonalds is giving away 20m copies of four original children's books about nutrition, while a similar giveaway in the 1970s focused on classics—reflecting a change in cultural priorities. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-11-01 00:00:00 UTC ]
Chinese publishers, authors, and illustrators are united in their quest to deliver unique plots and creative ideas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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For Thinkingdom Children’s Books, the main goal in creating its first series of original children’s picture books goes beyond “helping every kid to become a book lover,” which has been the company’s motto since 2003. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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McDonalds is giving away 20m copies of four original children's books about nutrition, while a similar giveaway in the 1970s focused on classics—reflecting a change in cultural priorities. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-01 00:00:00 UTC ]
More news stories like this
McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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