Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Crown Rolls Out Synergistic Push for 'Little Paris Bookshop'

To promote the new paperback edition of Nina George's novel, the PRH division has rolled out a comprehensive promotional initiative spanning multiple house imprints and verticals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Amazon expands kids subscription service

Amazon is adding content for children aged nine-12 to its Fire for Kids Unlimited subscription service, including Harry Potter and Dennis the Menace books. Continue reading at The Bookseller

[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Amazon Lands Major Account: New York City Public Schools

Amazon has struck a major deal with the New York City public school district to provide ebooks to its students. The deal is reported to be worth $30 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-21 00:00:00 UTC ]
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Bologna 2016: In Digital Hall, Kids' App Developers Talk Discoverability and Other Challenges

The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Amulet signs up four more international publishers for Wimpy Kid

Amulet Books has signed deals with four more international publishers for Jeff Kinney’s Wimpy Kid series, bringing the number of international deals up to 48. Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Too many school libraries 'face cuts'

Too many school libraries in England face cuts or closure with schools increasingly viewing books as obsolete, a conference has heard. Continue reading at BBC News

[ BBC News | 2016-04-06 00:00:00 UTC ]
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School & Library Spotlight: How Publishers Are Helping Librarians

We talk to a number of library marketing departments for details on publisher-made resources created to assist educators and librarians in the classroom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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School & Library Spotlight: How to Make Libraries Indispensible

School library expert Suzanna L. Panter shares the latest trends and issues affecting librarians in the field, ahead of the Texas Library Association annual conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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'World of Warcraft' to get a book series aimed at kids

World of Warcraft has been around for more than a decade, fleshing out the world of Azeroth with new lands, stories and characters. Its subscriber base is slowly shrinking, but the Warcraft brand continues to evolve through games like Hearthstone and... Continue reading at Engadget

[ Engadget | 2016-03-31 00:00:00 UTC ]
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Justin Turner grand slam pushes Dodgers past Rangers, 5-4

AT THE PLATE: Justin Turner hit a grand slam to power the Dodgers again. He is hitting .600 in the Cactus League, with eight runs batted in. "Offensively, defensively, he's just consistent," Manager Dave Roberts said. Charlie Culberson ended the game with a walkoff single to drive in Austin... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-29 00:00:00 UTC ]
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Government pushes crowdfunding to cultural organisations

The government is to pilot a crowdfunding scheme to promote use of the model by cultural organisations, and establish a new virtual "Commercial Academy for Culture" to promote commercial expertise in the cultural sectors. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Harper Offering Schools Discounted 'Mockingbird'

With the mass market paperback edition of 'To Kill a Mockingbird' set to go out of print next month, HarperCollins is introducing a special price offer for schools for its trade paperback edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Catholic school cancels recently outed gay author's visit

A Catholic school in Australia has cancelled a speaking visit from an award-winning gay author of young adult books because his new book - which includes a gay character - has been deemed "not appropriate". Continue reading at Stuff

[ Stuff | 2016-03-03 00:00:00 UTC ]
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Final Umberto Eco book publication pushed forward after author's death

Pape Satàn Aleppe: Chronicles of a Liquid Society is a collection of essays that was originally set to be published in May 2016The release date of the final book by the Italian novelist Umberto Eco, who died on 19 February, has been pushed forward from May 2016 to come out this weekend in... Continue reading at The Guardian

[ The Guardian | 2016-02-22 00:00:00 UTC ]
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Tolkien poetry unearthed in school magazine

Two poems by Lord of the Rings author J R R Tolkien have been unearthed in an old school magazine. Continue reading at The Bookseller

[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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Penguin Classics to offer schools sets of 100 books at £1 per title

Publisher responds to challenge from the schools minister to provide schoolchildren with affordable access to great books From Solomon Northrup’s 19th-century memoir about his years in captivity, Twelve Years a Slave, to classic novels such as Gulliver’s Travels and Madame Bovary, schools... Continue reading at The Guardian

[ The Guardian | 2016-02-15 00:00:00 UTC ]
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Short story collection smuggled out of North Korea sparks global interest

Dissident tales from pseudonymous author Bandi, still living in the country, are very rare fiction to emerge from the secretive dictatorshipA collection of short stories written under a pseudonym and smuggled out of North Korea is on its way to becoming an international literary sensation, with... Continue reading at The Guardian

[ The Guardian | 2016-02-12 00:00:00 UTC ]
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Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit

AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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