Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned as an effort to heal a newsstand supply chain... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times
[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times
[ The New York Times | 2011-09-03 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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The 2016 title by Republican vice-presidential candidate J.D. Vance sold more than 197,000 copies last week according to Circana BookScan and an estimated 650,000 copies according to publisher HarperCollins. Sales for titles by Vice President Kamala Harris, now the presumptive Democratic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-24 04:00:00 UTC ]
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Sales fell 3% at John Wiley in the second quarter ended October 31, largely due to a 14% revenue decline in its academic and publishing learning group. Trouble in the group prompted the company to lower its revenue forecast for fiscal 2023, though its earnings predictions remained intact. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-07 05:00:00 UTC ]
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Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Sales in the children/young adult category increased 20.9% in October over October 2018, while sales of adult books fell 3.7%, according to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Unit sales of print books fell by less than 1% in the week ended May 13, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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Sales of adult trade books inched up 0.4% in the first nine months of 2017, over the same period in 2016, according to estimated released by the AAP’s StatShot program. Sales in the children’s/young adult segment fell 3.5% in the nine-month period compared to 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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A drop in print revenue in John Wiley's publishing group was offset by increases in the company's other to operating divisions, leading to a 2% sales rise in the quarter ended July 31, 2017, over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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A 1.5% increase in trade sales wasn't enough to offset declines overall industry sales in 2016. which saw a 5.1% fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-19 00:00:00 UTC ]
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