Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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This year's ICv2 Insider Talks found that while comics sales were down 7% from the “COVID peak” of 2022—with manga, once the primary driver for comics growth, seeing the largest drop—they're still holding strong, with 2023 sales up 67% above 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Earlier this May, an Esquire article by Kate Dwyer called “Why Are Debut Novels Failing to Launch?” channeled the fear of debut novelists everywhere: What happens if no one buys my book? Book sales are an important way for editors and agents to gauge whether to invest in an author. If her first... Continue reading at The Millions
[ The Millions | 2024-10-16 12:00:00 UTC ]
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Unleashed, which covers Johnson’s time as mayor of London, foreign secretary and prime minister, was the bestselling book of the weekBoris Johnson’s memoir, Unleashed, sold 42,528 copies in its opening week after being published on 10 October, making it the bestselling book of last week.This... Continue reading at The Guardian
[ The Guardian | 2024-10-15 14:27:52 UTC ]
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Bloomsbury US is launching an in-house sales team for North America, selling all trade titles, including those published by its academic division, direct to national accounts. The team is headed by Sarah Rucker, who comes to the house from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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This week, we’re joined by tech critic Paris Marx to discuss Data Vampires, his latest Tech Won’t Save us podcast series. We chat about how data centers suck up vast amounts of power, water and other resources, and why the AI boom is exacerbating those issues. Also, Devindra and Ben dive into a... Continue reading at Engadget
[ Engadget | 2024-10-11 13:30:50 UTC ]
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Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget
[ Engadget | 2024-10-10 14:00:36 UTC ]
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October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget
[ Engadget | 2024-10-09 23:00:18 UTC ]
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Sales of print books were up 0.1% for the first nine months of 2024 at outlets that report to Circana BookScan, with titles by Colleen Hoover, Sarah J. Maas, and Rebecca Yarros dominating the top 10 list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
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Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of Frankfurter... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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Sold at half price, the former PM’s apologia of his career has outstripped sales of recent novels by Sally Rooney and Richard OsmanBoris Johnson’s memoir, which is published next week, is already topping the Amazon UK Books Best Sellers list, outselling recently published novels by Sally Rooney... Continue reading at The Guardian
[ The Guardian | 2024-10-04 11:00:09 UTC ]
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These new hardcovers and paperbacks are on sale for 50% off or more as Prime Day Early Deals. Continue reading at Book Riot
[ Book Riot | 2024-10-01 15:02:37 UTC ]
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Bruce Gordon traces how the Bible took shape and traveled across continents, Shannon K. Evans offers a fascinating look at six female mystics, and April Ajoy offers a personal exploration of politics and evangelical culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot
[ Book Riot | 2024-09-27 13:30:00 UTC ]
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At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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According to AAP's StatShot program, industry sales were up 5.6% in the first half of 2024. Sales of adult titles rose 6.7%, but sales in the children's and young adult segment fell 2.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
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Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it's not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger... Continue reading at Engadget
[ Engadget | 2024-09-18 15:10:46 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget
[ Engadget | 2024-09-17 05:03:56 UTC ]
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