Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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Starting with comics and graphic novels, Lumi will help creators develop and illustrate ideas, then sell their work through an all-in-one platform. A new AI platform led by activist and former NFL quarterback Colin Kaepernick aims to make it easier for anyone to publish—and monetize—their... Continue reading at Fast Company
[ Fast Company | 2024-07-24 16:00:00 UTC ]
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Cowritten by Pentagram partner Giorgia Lupi, ‘This is Me and Only Me’ helps kids process their experiences through data. In a new children’s book from Pentagram partner Giorgia Lupi and her coauthor, Madeleine Garner, data collection is presented as a beautiful way for kids (and adults) to... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:15:00 UTC ]
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The Amazon Prime Day sale ends tonight, but don't think that all opportunities to save have come and gone. In typical Amazon fashion, most of the best Prime Day deals on day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. Thankfully, many of the... Continue reading at Engadget
[ Engadget | 2024-07-17 23:00:36 UTC ]
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If you’re looking to save some dough on a computer display, it’s a great time to hunt for monitor deals thanks to Amazon’s Prime Day and competing sales events from other retailers. I’ve scoured the web for the best deals on the best screens. PCWorld constantly reviews the latest... Continue reading at PC World
[ PC World | 2024-07-17 10:00:00 UTC ]
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If you’re on your computer for school or work, you want a good keyboard. If you do a lot of PC gaming, you want a good keyboard. If you just like keyboards, you—wait for it—also want a good keyboard. And odds are pretty good that you’d also like a good deal on one. I’ve scoured the web for... Continue reading at PC World
[ PC World | 2024-07-17 10:00:00 UTC ]
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“This award not only symbolizes the milestone of half a million books sold, but also the fact that this book connects millions of readers to the person of Jesus Christ so brilliantly,” said Chadd Miller, divisional president of David C Cook’s publishing arm, in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
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Amazon’s Prime Day sales event has arrived, offering many great tech deals throughout its two-day run (July 16 and 17). Luckily for tech enthusiasts, discounts are available across a range of popular categories, from laptop and desktop PCs, to power banks and phones chargers, to both... Continue reading at PC World
[ PC World | 2024-07-16 07:07:00 UTC ]
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Amazon Prime Day 2024 is finally here and so is the deluge of laptop deals. Whether you need a lightweight notebook for school or a lightning-fast rig for marathon gaming sessions, these discounted laptops are primed (ha!) and ready to meet every need. You will need a Prime subscription,... Continue reading at PC World
[ PC World | 2024-07-16 07:05:00 UTC ]
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After topping $2 billion for the first time in 2021, sales of comics and graphic novels in North American fell 7% in 2023, to $1.87 billion, according to estimates from 'ICv2.' Despite the decline, sales remained well above 2019 levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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The top-selling religion book in the first half of the year was 'Mostly What God Does' by Savanah Guthrie, with Bibles and titles by Lysa Terkeurst and Sarah Young also helping to drive up print sales of religion books in the first six months of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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With Amazon Prime Day 2024 right around the corner, we’re seeing loads of laptop deals popping up all over the place like wild daisies. That means you don’t have to wait until the official event arrives on July 16th. Prime Day sales are exclusive to Prime members, so make sure you’ve... Continue reading at PC World
[ PC World | 2024-07-12 10:05:00 UTC ]
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Looking for a bargain on your next tablet? You’re in luck because there are some great Prime Day deals going on, even now in the early days before the main event starts. We’re already seeing iPads on sale for more than $100 off and Amazon Fire tablets at downright massive discounts.... Continue reading at PC World
[ PC World | 2024-07-12 10:00:00 UTC ]
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Several recent hit Netflix series were adapted from books, leading to a boost in book sales. Next, the streamer is turning to Holly Jackson's book series "A Good Girl's Guide to Murder." Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-07-08 10:00:33 UTC ]
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Books by Sarah J. Maas and Rebecca Yarros, among the bestselling books of 2024 so far, sparked a huge increase in the adult fantasy category and helped keep print sales roughly flat with the first half of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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Leah Reesor-Keller argues that tackling climate anxiety begins in communities rooted in faith, Nancy Mehl wraps up the Ryland & St. Clair series, and more in new religion books publishing this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
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Becky Green has been promoted to SVP for retail and Penguin Young Readers sales, and Mark Santella has been promoted to SVP for mass merchandise and Random House Children’s sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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Urda died unexpectedly the morning of June 24 after collapsing at the gym. S&S CEO Jonathan Karp called him "was a quintessential sales executive, with a deep knowledge of our industry." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-24 04:00:00 UTC ]
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Amazon Prime Day 2024 is almost here, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a subscriber, you’ll have access to all of the... Continue reading at Engadget
[ Engadget | 2024-06-23 14:31:27 UTC ]
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