Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob... Continue reading at AdWeek
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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Henri Cartier-Bresson's famous photo book is republished after 60 years, proving that breaking the rules can change everything. The post Rare, Revolutionary Photo Book Is Back in Print appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-30 00:00:00 UTC ]
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Given the outsized influence of the 33-year-old South Florida bookstore and owner Mitchell Kaplan, the biggest surprise was that it hadn't received the award earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday
[ Digiday | 2015-03-30 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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After nearly four years of work, Eagle Harbor Book Company, in Bainbridge Island, Wash., is getting ready go live with Handseller, an app that will give independent booksellers a way to make personalized book recommendations to customers with their iPhones and iPads. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Once one of the leading titles in a booming lads mag sector, it hit print sales of 350,000 in 2000Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.The last issue of the monthly magazine, which launched in 1994, is the April edition which is on... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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Hodder is the big winner at this year’s Peters Book of the Year award, taking home book of the year for both the junior fiction and teen fiction categories. A Room Full of Chocolate by Jane Elson and A Song For Ella Grey by David Almond, both published by Hodder, were announced as the Books of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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Denmark-based Egmont Group said it achieved its “best year ever” in 2014, as pre-tax profit for the year totalled €127m (£92.5m), a 36% increase from 2013. All divisions recorded improvements in their underlying operations and overall revenues for 2014 grew 10% to €1.6bn (£1.2bn). Ebitda... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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Houghton Mifflin Harcourt is honoring the 100th birthday of its short fiction compilation Best American Short Stories with a special anniversary edition, edited by Lorrie Moore, called '100 Years of The Best American Short Stories.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-18 00:00:00 UTC ]
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Joss Stirling’s Struck (Oxford University Press) has become the first YA novel to be awarded the prize for Romantic Novel of the Year by the Romantic Novelists’ Association (RNA). At the association's annual awards (RoNAs), held this evening (16th March) in London, Jill Mansell and Carole... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Linda Evans, senior editorial director at Transworld, is to retire in April after 23 years with the company. Transworld publisher, Bill Scott-Kerr, paid tribute to her in a message to the company in which he called her “wonderful” and “redoubtable”. Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Audible, the largest producer and seller of audiobooks, has reportedly begun commissioning original audio works. A book by Jeffery Deaver is one of the works currently being created by the company. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-11 00:00:00 UTC ]
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Though 2015 is designated the Year of Literature to stimulate reading in Russia, the country’s book industry is facing its toughest test in decades. The post Russia’s Year of Literature Fighting “Toughest Test in Decades” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-09 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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The regional shortlists and winners of The Bookseller Industry Awards’ Independent Bookshop of the Year category, sponsored by Gardners Books, have been praised by the judging committee for their “creativity, passion and [for] demonstrating the very best the sector has to offer”. The judges —... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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