Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Here's an exclusive preview of the new Superman series, out next week. It's the latest in DC's line of new-reader friendly Earth One graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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Helen Macdonald's H is for Hawk (Jonathan Cape), winner of last year's Samuel Johnson Prize for Non-Fiction, has won the £30,000 Costa Book of the Year Award. The book's triumph was announced this evening (Tuesday 27th January) at a ceremony in central London. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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The robust children’s market in 2014 has been the main theme of The Bookseller’s Review of the Year features, and it is driven home in our look at last year’s bestselling authors. The top 50 writers are once again eclipsed by the shadow of the Gruffalo, with the mighty Julia Donaldson taking... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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In five short years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year. As ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-26 00:00:00 UTC ]
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In 1964, the great science fiction writer Stanisław Lem published his philosophical magnum opus Summa Technologiae. But it wasn’t translated into English (from Polish) until two years ago. Lem’s book is an exhilarating take on the future of humanity. It jumps from idea to idea throughout science... Continue reading at Wired
[ Wired | 2015-01-22 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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Today SIBA kicked off its B3! Building Better Booksellers program, which enables booksellers to earn points to defray the cost of attending its Discovery Show in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Hodder & Stoughton's personal development imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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With Linda Zecher, a former Microsoft executive, at the helm of Houghton Mifflin Harcourt, the publisher is focused on its core competencies, notably education. The post 135-Year-Old Houghton Mifflin Harcourt Plays to Its Strengths appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-21 00:00:00 UTC ]
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Led by strong gains in print formats, sales of adult trade books rose 10.9% in October over October 2013, while sales of children/young adult sales increased 16.5%, according to figures released in AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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Has the editor of The Bookseller compared the fall of print sales of adult fiction since 2009 by more than £150m with the massively declined budgets of public libraries over the same five-year period (The writing’s on the wall for adult fiction in print, 14 January). This is also conditioned by... Continue reading at The Guardian
[ The Guardian | 2015-01-19 00:00:00 UTC ]
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Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Martin Pistorius was believed to be in a 'vegetative state' for 12 years, only to wake up and inform his caretakers he had been conscious. His triumph over adversity is captured in his memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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'The Senate Intelligence Committee Report on Torture,' which was released as a paperback and ebook by publisher Melville House, is getting a second printing of 10,000 copies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-14 00:00:00 UTC ]
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Led by hits from David Walliams, Jeff Kinney and Egmont’s Minecraft stable, the UK children’s market hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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Set for a healthier 2015? Religion publishers offer new titles and reissues of bestsellers to encourage both physical health and spiritual fitness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
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