Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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With the public promiscuously hopping from one format to another, reports of the e-reader’s death look distinctly prematureWe have barely stumbled into 2015 and already some commentators are calling time on the ebook. The analysis was provoked by Waterstones’ managing director, James Daunt, who... Continue reading at The Guardian
[ The Guardian | 2015-01-07 00:00:00 UTC ]
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Based on PW’s informal survey of stores around the country, many easily beat the National Retail Federation’s prediction of a 4.1% increase during November and December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-05 00:00:00 UTC ]
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Reboots of vintage characters, two toy lines sharing the same page, an entirely new Ms. Marvel on the scene—2014 was a pretty eclectic year in the world of comics and graphic novels. Here are our favorite books of 2014. The post Our 10 Favorite Comics and Graphic Novels of the Year appeared... Continue reading at Wired
[ Wired | 2015-01-02 00:00:00 UTC ]
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Led by John Green’s The Fault in Our Stars, the top of the 2014 print bestseller list was dominated by children’s and young adult titles that sold more than one million copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Unit sales of print books sold through outlets that report to Nielsen BookScan rose 2.4% in 2014, with total units topping 635 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age
[ Advertising Age | 2015-01-01 00:00:00 UTC ]
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Poet Laureate Carol Ann Duffy, writer Ali Smith, and historian and novelist Marina Warner are among those named in the New Year Honours 2015. Duffy is made a Dame for services to poetry, while Warner, whose Once Upon a Time: A Short History of Fairy Tale (Oxford University Press) was... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company
[ Fast Company | 2014-12-24 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Jessie Burton's The Miniaturist (Pan Macmillan) has been crowned the Specsavers Book of the Year for 2014 after a public vote. Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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'Pleasant' is a graphic novel by Roz Chast that explores caring for aging parents. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-23 00:00:00 UTC ]
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Jessie Burton's debut novel The Miniaturist comes top of a public vote to be named Specsavers Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-22 00:00:00 UTC ]
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Peter James’ Want You Dead (Pan Macmillan) has been named eBooks by Sainsbury’s eBook of the Year 2014. The award, which aims to let readers decide their stand-out “screen turner” of the year, is in its second year. Want You Dead was chosen from a longlist of more than 150 titles from a range... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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