Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers. Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-06-08 00:00:00 UTC ]
News tagged with:
#reach customers
#stay relevant
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quality content
#brand-safe environments
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
More news stories like this |
North Star Way will offer workshops, apps, and original videos and audiobooks, among other services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this |
North Carolina is home to a growing number of independent presses that publish in diverse subjects and categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#north carolina
#growing number
#independent presses
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
Apple has recorded a quarterly net profit of £18bn for its first fiscal quarter, said to be the biggest ever for a public company. The company’s results, for the quarter ending 27th December 2014, also showed quarterly revenue of £74.6bn, up 29% from $57.6bn in the same period the year... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public company
#fiscal quarter
#net profit
#app store
Keith Moerer, Director of Apple's iBookstore, revealed that Apple's iBookstore is growing at a million users per month and has seen 1 billion downloads. The post Apple’s iBookstore Growing at One Million Users Per Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post apple
#month appeared
#million users
Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad fraud
Not only has the Apple's iBooks store recently recorded 1 billion ebook downloads since its launch, the online ebook seller is also attracting a 1 million new users a week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this |
It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#outsized influence
#tidal wave
#changed dramatically
#primary source
For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live events
#consumer products
#tv deals
#multiple platforms
#publishers claim
#ae networks
Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young woman
Microsoft's history books will undoubtedly remember 2014 as the year of Satya Nadella. But Steve Ballmer, his predecessor, is the one reaping the majority of the benefits of the new CEO's popularity. Sure, Nadella hit a $90 million jackpot when we took the top job at the world's second most... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#history books
#satya nadella
#top job
Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
#online publishing
Two January books address the topic of the words we use and their effect on those who hear them, for good or ill. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-29 00:00:00 UTC ]
More news stories like this |
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing number
#coming year
#physical world
#early stages
Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national advertisers
#ad impressions
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simple fact
#recent memory
In a popular post last month on Motherlode, the New York Times's parenting blog, Luisa Colón made a surprising admission: she doesn’t like to take her kids to the library anymore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this |