Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at 'ABC News'

[ ABC News | 2018-11-10 00:00:00 UTC ]
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USA TODAY Celebrates The 20th Anniversary Of USA TODAY'S Best-Selling Books List

McLean, Va. – USA TODAY celebrates the 20th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades.   Given ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20th anniversary #usa today


Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brands #canine companions #business partner #news sites


Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #data points


New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermione granger #fully formed


Dinosaur Erotica: Seriously? Oh Yes, and It Sells

Taken by the T-Rex might sound like a joke book title to you, but it's part of an odd and oddly popular self-publishing subculture of monster erotica. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-28 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Fortune's Most Powerful Women List Has Lots of Tech Stars, With She-Can-Do-Anything Spotlight on Facebook's Sandberg

I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silicon valley


Flipboard Hits 90 Million Users, Nearly Doubles Since April

Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age

[ Advertising Age | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company announced #months ago #traditional publishers #vanity fair


McCann Melbourne Made Up a Word to Sell a Print Dictionary

What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age

[ Advertising Age | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying attention #account executives #herald sun #united kingdom #latin america


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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Frankfurt Briefcase 2013: What the American Agencies Will Be Selling At the Fair

Barbara Ehrenreich tackles "the truth"; Arianna Huffington tackles success; Elizabeth Gilbert tackles fiction; Alice McDermott tackles being ordinary; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american agencies


UBM Sells Second Property This Week

Penton and NewBay Media each made M&A news this week, while UBM has agreed to sell a second property since Monday's announcement that CEO David Levin intends to step down in 2014. UBM Live, a division of the Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbay media


James Patterson will donate $1 million to indie bookstores

Patterson says a bookstore will need to be 'viable' and have a kids' section to qualify for a donation. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #indie bookstores


Yves Bonnefoy Wins $150,000 Guadalajara Book Fair Prize

Following a controversial choice last year, FIL comes back with an august winner for it's $150k prize for literature: French poet, essayist and critic Yves Bonnefoy. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controversial choice


Ether for Authors: Can You Sell Ebooks on the Half Shell?

In Ether for Authors, Porter Anderson looks at the Oyster ebook subscription service, at a CONTEC session ahead in Frankfurt, at book marketing, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ebooks #porter anderson #book marketing


Quality vs. Quantity: Selling Ads Behind a Paywall

Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #premium content


Mexico Gets Kindles, Gandhi Bookstores Sell Devices

Amazon opened its Kindle ebookstore in Mexico with 70,000 Spanish-language titles and is selling devices through the Librerías Gandhi bookstore chain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon opened #kindle ebookstore