Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Newspaper publishers pull out the stops to print early morning editions as Scotland opts to stay in UK Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-19 00:00:00 UTC ]
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And how to fix it.This is an interview with Peter Thiel, an outspoken entrepreneur who and cofounder of PayPal and Palantir, an early investor in Facebook, venture capitalist, and hedge fund manager. His book Zero To One was released this week.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-09-18 00:00:00 UTC ]
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As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday
[ Digiday | 2014-09-16 00:00:00 UTC ]
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A new report from the Pew Research Center Internet Project offers mixed news for public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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John Wiley & Sons has reported a 4% year-on-year revenue rise at constant currency for the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-09 00:00:00 UTC ]
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"This elegant rib recipe showcases the potential for home cooks to bring meat to magnificence," says our test cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek
[ AdWeek | 2014-08-18 00:00:00 UTC ]
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Food, wine, song, and Twitter make for a pleasing combination in the free Tavola app, featuring Italian recipes from chef Daniel Costa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Celebrities like Hillary Clinton have been sharing some of their favorite reading locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Stanley Hochman, editor of reference, and a translator of European literature and nonfiction, died at home of natural causes on August 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Literacy organisations welcome signs that people of all ages are still reading books in physical and ebook formatsIf an Englishman's home is his castle, then Ofcom's latest survey suggests most battlements are still lined with books, with the average UK adult's literary collection amounting to... Continue reading at The Guardian
[ The Guardian | 2014-08-08 00:00:00 UTC ]
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Compared to Google and Facebook, Wikipedia is remarkably tight-lipped when it comes to requests for user data.Although Wikipedia is one of the largest websites in the world, it receives relatively few requests from government agencies for user information, especially compared to companies like... Continue reading at Fast Company
[ Fast Company | 2014-08-06 00:00:00 UTC ]
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U.S libraries have made the most headway with ebooks in libraries, but internationally, the situation remains problematic, according to a new report from the International Federation of Library Associations (IFLA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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The prime minister David Cameron has refused to meet with campaigners and authors seeking to... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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Hachette Book Group's ebook sales declined in the first half of 2014, and the impact of the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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Some people of faith worry that yoga’s philosophical and spiritual aspects might conflict with their personal beliefs. Others find that faith can interact with yoga practice in a way that makes it far more meaningful than “a good stretch.” Four new books examine the intersections of religion and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
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