Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Waterstones 'local' bookstore meets opposition from residents

UK bookstore chain Waterstones recently opened a location in Southwold, Suffolk titled Southwold Books. Some residents say it's hiding the fact that it's not independently owned. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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Salesforce.com's trademark infringement anything but social, lawsuit claims

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.Social Studio, which was launched in... Continue reading at PC World

[ PC World | 2014-07-22 00:00:00 UTC ]
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Juris Named PW's Features Editor

Carolyn Juris has been named features editor at 'Publishers Weekly.' Most recently she was associate children's books editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
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App Report: Every Day Is a Food Holiday

Happy Junk Food Day! There's a food-centric holiday for every day of the year, and a newly updated app from Food.com collects recipes to celebrate each and every one of them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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Recipe Report: 'A Simple Feast' by Diana Yen

To host a summer dinner party, PW's Clare Swanson turned to the "pure and unfussy" recipes from Diana Yen's new cookbook, 'A Simple Feast.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
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Did 'California' Meet Expectations? Tough to Tell

With an assist from the Stephen Colbert bump, Edan Lepucki's debut novel hit #3 on the "New York Times" bestseller list; #20 on PW's. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-17 00:00:00 UTC ]
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News Corp and media union warn over crackdown on spy reporting

Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Report: Superman Is the Most Toxic Superhero Online

If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data... Continue reading at AdWeek

[ AdWeek | 2014-07-16 00:00:00 UTC ]
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Four Questions for 'The Bear' Editor Sarah Murphy

With a recent film option, could this novel by Toronto-based author Claire Cameron gain more traction in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Obituary: Editor Jerry Gross, 81

Jerry Gross, co-founder of the Independent Editors Group, died in Santa Monica, Calif. on July 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Frankfurt’s Free “Global Trends in Publishing” Report

The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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The Audio Book Club Meets Karl Ove

This month, Dan Kois, David Haglund, and New York Times Book Review editor Parul Sehgal discuss My Struggle: Book One, the Norwegian writer Karl Ove Knausgaard’s six-book autobiographical epic. Can the endless accretion of detail a masterpiece make? Would people respond differently to this... Continue reading at Slate

[ Slate | 2014-07-11 00:00:00 UTC ]
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Thai magazine editor arrested over his Facebook comments

A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian

[ The Guardian | 2014-07-09 00:00:00 UTC ]
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SheKnows Sharing its Explorer Platform With Competitors, For Free

On June 25, SheKnows introduced its Explorer platform, which it has been testing since early this year. In addition to the SheKnows network of verticals, 40 other publishers (including Time Inc. and ESPN) have integrated the content curation widget onto their sites, at no charge. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-09 00:00:00 UTC ]
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Special Report: Digital Printing

Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Chipping Norton festival offers profit share to authors

Chipping Norton Literary Festival is to split its profits with authors in lieu of paying... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Malcolm Gladwell, Meet Amazon's VP of Fulfillment

As the gulf between Amazon and Hachette widens in their publisher-versus-retailer heavyweight fight, frustrated authors caught in the middle have begun to weigh in—some in better spirits than others. In the spoof video above, Outliers author Malcolm Gladwell meets with Amazon's vice president of... Continue reading at Slate

[ Slate | 2014-07-07 00:00:00 UTC ]
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Meet Matthias Döpfner, the German publisher taking the fight to Google

The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian

[ The Guardian | 2014-07-06 00:00:00 UTC ]
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